Director of User Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a holistic user acquisition strategy aimed at attracting depositing players and fostering sustainable revenue growth.

• Oversee media planning, forecasting, and budget distribution across paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and innovative channels.

• Collaborate with Analytics to set channel-specific performance targets.

• Create, launch, manage, and enhance campaigns across Meta, TikTok, programmatic, DSPs, and mobile ad networks.

• Make investment choices based on CPA, ROAS, LTV, and payback duration.

• Oversee agencies, partners, and technology vendors, ensuring accountability for execution quality and business outcomes.

• Discover, evaluate, and expand new acquisition channels, platforms, audiences, and partnerships.

• Present investment proposals to executive leadership and collaborate with Creative, Analytics, Product, CRM, and Finance teams.

⛳️ Requirements

• 7+ years of experience in user acquisition, performance marketing, or growth marketing.

• Demonstrated success in managing substantial paid media budgets aligned with CPA, ROAS, LTV, and payback objectives.

• Practical expertise with Meta, programmatic, DSPs, mobile ad networks, and ASO, including audience configuration, bidding, attribution, and optimization.

• Strong understanding of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement constraints.

• Excellent leadership and communication skills; adept at managing teams, agencies, and stakeholders, while translating data into actionable insights.

• Experience in real money gaming, mobile gaming, fintech, or subscription-based applications is preferred.

🏝️ Benefits

• Engaging, creative, and enjoyable industry where you can have a significant impact.

• Supportive and inclusive work culture.

• Extensive subsidized medical, dental, and vision insurance with options for paid parental leave.

• 5% company 401(k) match with immediate vesting.

• Generous time off and flexible working hours to promote work-life balance.