Director of Social Media – Medical Aesthetics

This is a fully remote position, open to applicants in California.

📋 Description

• Design the operational framework for an internal social media agency catering to over 500 providers, encompassing service tiers, intake, and prioritization.

• Build and lead a team comprising social strategists, content creators, editors, and production resources.

• Determine which capabilities to develop in-house versus outsource to contractors.

• Establish the agency’s budget, objectives, and roadmap while reporting performance metrics to leadership.

• Develop playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries.

• Create training and coaching programs that focus on content creation, on-camera presence, platform best practices, and patient engagement.

• Organize content production activities, including in-clinic shoots, adhere to before-and-after photography standards, and oversee video content.

• Identify and invest in high-potential providers while building a roster of provider creators.

• Translate provider content into brand and paid opportunities.

• Lead SkinSpirit’s enterprise-wide social media strategy targeting both consumer and industry audiences.

• Develop and manage a comprehensive content production pipeline.

• Oversee social media agencies and contractors.

• Manage content strategy and execution across platforms such as Instagram, TikTok, and YouTube.

• Take ownership of the social content calendar, covering campaigns, launches, trends, treatment education, provider education, and ongoing storytelling.

• Collaborate with the VP of Brand & Creative to produce elevated, on-brand, and platform-optimized social content.

• Work alongside PR and Growth Marketing leaders to align social media initiatives with PR moments, product launches, promotions, and paid campaigns.

• Drive social media analytics, social listening, and performance reporting, translating insights into actionable recommendations for senior leadership.

• Lead, mentor, and enhance the capabilities of a team of two.

• Evaluate and experiment with emerging platforms, features, formats, and AI tools.

⛳️ Requirements

• A minimum of 5 years of experience in social media marketing, with a focus on leading social strategy for a consumer brand.

• Experience in the beauty, aesthetics, wellness, or healthcare sectors is preferred.

• Proven experience in people management, with a successful track record of leading, coaching, and developing high-performing teams.

• Extensive expertise in Instagram, TikTok, and YouTube.

• Strong understanding of platform algorithms, formats, and best practices.

• Demonstrated success in building content strategies and editorial calendars that enhance brand awareness, engagement, and community growth.

• Hands-on experience with social analytics, reporting, and social listening tools such as Sprout Social and Archive.

• Ability to establish a long-term vision while managing execution details.

• Excellent communication and collaboration skills; adept at influencing cross-functional partners and presenting to senior leaders.

• A deep curiosity and passion for keeping up with social trends, cultural shifts, and changing platform dynamics.

• A Bachelor's degree is required.

• Capability to engage in prolonged periods of sitting at a desk and working on a computer.

• Ability to occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk, and hear.

🏝️ Benefits

• Generous employee discounts.

• Friends & Family discounts.

• A beautiful working environment with a stellar team.

• Paid holidays.

• 401k plan with a company match program.

• Medical insurance for full-time employees (24+ hours/week).

• Vision insurance for full-time employees (24+ hours/week).

• Dental insurance for full-time employees (24+ hours/week).

• Equal opportunity employment.