Director of Social Media

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take complete ownership of the X publishing schedule, encompassing the creation, organization, and distribution of daily posts, video premieres, product launches, and announcements.

• Review videos, identify suitable clips for the platform, and provide editors with guidance on editing and captions.

• Tailor content specifically for Threads and its unique audience.

• Oversee real-time engagement, which includes responding to comments, interacting with the community, and participating in trending topics on the same day.

• Expand reach through the platform’s ecosystem of creators and communities.

• Develop branded and partner content that resonates as strongly as organic content.

• Collaborate with on-screen talent, branding, communications, and various teams including YouTube, TikTok, Instagram, and Shorts.

• Monitor brand discussions and sentiment, enhance positive trends, and identify potential issues.

• Analyze performance, perform testing, and convert platform data into weekly and monthly reports.

⛳️ Requirements

• 4 to 8 years of experience managing social media, with X or Twitter as the primary platform, including at least 2 years as the designated owner of a large account (1M+ followers).

• Background in fast-paced social media settings such as a sports league, team, or broadcaster; major media or streaming brand; gaming or esports organization; leading creator or entertainment company; or a consumer brand distinguished for excellence on X.

• Outstanding skills in short-form copywriting, with evidence of impactful posts and performance metrics.

• Proven ability to handle live coverage under pressure, including game days, premieres, launches, or urgent situations, with rapid approval processes.

• Competence in editing short-form videos or providing precise briefs to editors.

• Knowledge of how content disseminates on the platform, including creator and community pages that facilitate distribution.

• Capability to collaborate effectively with brand, communications, and leadership stakeholders.

• Proficiency in platform analytics and testing methodologies.

• Innate understanding of internet culture and the ability to make sound judgments quickly.

🏝️ Benefits

• Competitive Salary

• Generous Medical (Blue Cross Blue Shield), Dental, Vision, and company-paid Life Insurance

• Company contributions to employee Health Savings Accounts (HSA)

• 401k Plan with Safe Harbor company matching

• Flexible vacation policy and paid company holidays

• Company-provided technology package

• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days