Director of Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of social media channels and community management from start to finish.

• Lead a small team that focuses on social media, content, and community engagement.

• Drive multi-channel social growth across platforms such as Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.

• Develop and implement a continuous, performance-oriented social strategy while safeguarding the brand and fostering experimentation.

• Convert company priorities into content and formats tailored for each platform.

• Conceptualize, create, and deliver social media work in collaboration with creative and other teams.

• Exemplify fast, human, and culturally aware real-time engagement.

• Set the standard for innovative formats and cultural moments.

• Design and implement AI agents and workflows for community listening, triage, response, and follow-up.

• Utilize AI for ideation, production, versioning, trend detection, creator discovery, and reporting.

• Establish clear boundaries between AI-driven and human-led engagement to maintain brand voice and trust.

• Collaborate with creator and influencer leadership on shared calendars, briefs, moments, and cultural strategies.

• Transform creator and talent content into platform-specific social media posts.

• Work alongside growth and performance teams to achieve measurable acquisition results.

• Analyze cultural trends and audience behaviors 12 to 24 months in advance.

• Identify key cultural moments to own and establish criteria for measuring their success.

• Leverage cultural intelligence to shape platform strategies, content direction, and ambassador selection.

• Map out cultural tensions as the Function scales and guide the brand in navigating them intentionally.

• Define team direction, operational model, and performance standards.

• Create an AI-native operational framework that empowers a small team to achieve significant output.

• Engage daily with creative, communications, and creator/influencer teams.

• Communicate performance metrics, cultural rationale, and strategic direction effectively.

• Establish meaningful social and community metrics that are tied to business outcomes.

• Take ownership of decisions, performance metrics, and outcomes while acting swiftly and accurately.

⛳️ Requirements

• Approximately 10 years of experience in social strategy, content, and community management; extensive recent AI-native experience may compensate for fewer years.

• Practical AI-native experience in social media, including the activation of AI in projects and using agents to manage community interactions.

• Proven track record of compelling social media activations with the ability to articulate the idea, execution, and results.

• Experience in cultural brands, particularly in creating innovative solutions from the ground up in the initial stages.

• Highly collaborative approach to working with creative, communications, talent, and creator teams.

• Established history of driving meaningful channel growth that resulted in tangible business outcomes.

• Experience in leading and developing a small team effectively.

• In-depth operational experience in real-time settings, including cultural moments, news cycles, product launches, and live engagement.

• Authentic cultural intelligence with the ability to analyze performance, audience signals, and cultural direction.

• Strong analytical skills and fluency in connecting social media performance to growth metrics.

• A hands-on, maker mentality with the capacity to conceptualize, create, and deliver work independently.

• A passion for promoting healthy living for 8 billion people across 100 years.

• Excellent taste and sound judgment.

• Quick, decisive, and comfortable with public accountability.

• Detail-oriented, skilled in strategy presentations and social media interactions.

• Capability to build teams, systems, and trust effectively.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Flexible working hours.

• A dynamic work environment that encourages creativity and innovation.