Director of Sales – South Region

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a detailed sales strategy for the South Region to meet revenue, gross-margin, and market-share goals.

• Direct regional sales planning, forecasting, pipeline creation, and territory prioritization.

• Recognize high-growth sectors, accounts, and geographical markets within the region.

• Set performance expectations, sales targets, and account development priorities.

• Align regional strategies with the overall growth objectives of the company.

• Track regional sales performance and initiate corrective actions as needed.

• Cultivate new business opportunities with heavy-industrial clients.

• Establish executive-level relationships with clients, channel partners, and industry leaders.

• Oversee strategic account planning for key regional customers and significant opportunities.

• Pursue opportunities in retrofit, new construction, maintenance, capital projects, and energy efficiency.

• Present industrial LED lighting solutions as alternatives to outdated lighting systems.

• Assist with proposals, quotations, ROI analysis, and project-specific sales strategies.

• Build relationships with EPC firms, engineering companies, electrical contractors, distributors, and specification influencers.

• Drive product specification into industrial projects during the design and engineering phases.

• Assess, develop, and manage regional channel partners.

• Observe competitor activities, pricing trends, customer needs, and market dynamics.

• Lead, mentor, and enhance the skills of regional sales professionals.

• Support complex account negotiations, customer presentations, and the development of strategic opportunities.

• Ensure consistent use of CRM systems, effective pipeline management, forecasting, and sales reporting.

• Encourage collaboration among sales, customer service, engineering, operations, product management, and leadership teams.

• Act as the senior regional contact for major clients and strategic partners.

• Collect and relay customer feedback, competitive insights, and market opportunities.

• Represent the company at customer meetings, industry events, trade shows, and regional business development activities.

• Guarantee successful project transitions, execution, and customer satisfaction.

⛳️ Requirements

• Over 8 years of progressive B2B industrial sales experience, including leadership or regional management roles.

• Proven success in selling electrical, lighting, automation, MRO, industrial equipment, or related technical products in heavy-industrial markets.

• Experience in selling to refineries, petrochemical facilities, chemical plants, manufacturing sites, terminals, utilities, infrastructure, or energy-related environments.

• Strong comprehension of complex, specification-driven sales cycles involving multiple stakeholders.

• Preferred established relationships with industrial end users, EPCs, electrical contractors, engineering firms, distributors, or channel partners in the South Region.

• Demonstrated capability to build and manage sales pipelines, forecasts, strategic account plans, and regional growth strategies.

• Excellent leadership, coaching, communication, negotiation, presentation, and closing abilities.

• Ability to grasp technical product specifications and convey value to both technical and non-technical audiences.

• Experience in managing lengthy sales cycles, competitive bids, capital projects, and retrofit opportunities.

• Proficient in CRM systems, Microsoft Office, sales reporting tools, and pipeline management processes.

• Willingness to travel throughout the South Region as required.

• Experience with industrial LED lighting, hazardous-location lighting, explosion-proof lighting, high-bay and low-bay lighting, petrochemical/refinery/chemical plant environments, electrical products and distribution, MRO products, industrial automation, EPC project sales, electrical contracting, industrial construction, lighting controls, or energy-efficiency solutions is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Retirement plan with company matching.

• Opportunities for professional development and career advancement.

• Flexible work environment and travel opportunities.