Director of Sales and Marketing

This is a fully remote position, open to applicants in France.

📋 Description

• Formulate the annual sales and revenue strategy, including market mix objectives, pricing strategies, and occupancy targets segmented by season.

• Spearhead trade interactions through sales trips to the US and UK, participate in Relais & Châteaux roadshows, host travel advisors, and cultivate relationships with high-performing agencies.

• Create and implement focused guest acquisition initiatives aimed at affluent couples aged 40–50 and multi-generational families.

• Safeguard and enhance the 65% rate of returning guests.

• Develop communication touchpoints for returning guests throughout the pre-arrival, on-property, and post-stay phases.

• Ensure guest communication aligns with the brand's voice in collaboration with the Head of Reservations.

• Oversee daily marketing activities, manage US and UK Sales, and coordinate with Relais & Châteaux GSO partners.

⛳️ Requirements

• A minimum of 7 years of experience in luxury hospitality sales.

• Established connections with leading travel agencies in the US and UK.

• Bachelor's degree in business administration, communications, sales, or marketing.

• Outstanding communication, leadership, strategic thinking, problem-solving, and team management abilities.

• Comprehensive understanding of market trends, competitor insights, customer behavior, and regulatory compliance within the industry.

🏝️ Benefits

• Employees have the option to work remotely.