Director of Rural Health Activation

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Develop and manage the Georgia AskMD messaging platform and a comprehensive creative toolkit tailored for rural audiences and hospital markets.

• Strategize and execute integrated campaigns focused on prevention, screening, access, navigation, seasonal health, and preventive care.

• Oversee paid and local media strategies across various channels including radio, newspapers, social media, cable, connected TV, streaming audio, geo-targeted digital, and paid search.

• Implement hyperlocal media and patient-facing materials prior to local launches.

• Create SMS, text, and CRM activation journeys.

• Direct county-level messaging and adjust creative content for faith-based, civic, agricultural, and employer networks.

• Ensure a consistent message framework across paid, earned, hospital, field, and partner channels.

• Manage relationships with agencies, creative vendors, and media buyers, including overseeing scopes, budgets, and performance metrics.

• Utilize testing and optimization strategies to decrease cost per registration and accurately report channel attribution.

• Confirm that all communications adhere to HIPAA, accessibility standards, plain-language guidelines, Spanish-language needs, state program requirements, and CMS regulations.

• Assist with executive communications, DCH-related materials, and public announcements in collaboration with the Vice President.

• Document campaign templates and channel benchmarks for replication in Georgia and other states.

• Report directly to the Vice President of Rural Health Transformation and collaborate closely with the Director of Rural Health Partnerships.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, public health, or a related field is required; an advanced degree is preferred.

• Over 8 years of experience in marketing leadership roles.

• Proven track record of managing a combined campaign and media budget of $1 million or greater.

• Experience in launching place-based or multi-market consumer programs reliant on local institutions.

• Strong preference for experience in rural or low-broadband markets, particularly with radio, print, and SMS as primary channels.

• Preferred background in healthcare, public health, health plans, or provider marketing.

• Understanding of HIPAA, de-identified reporting, and consumer health privacy regulations.

• Experience with government-funded or public health campaigns is advantageous.

• Willingness to travel regularly across Georgia.

• Demonstrated leadership in integrated marketing programs that merge paid media, creative content, and community channels.

• Strong strategic, creative, and analytical skills, especially in channel attribution and optimization.

• Ability to adapt national brand messaging for local, rural, and multicultural audiences.

• Proficient in agency and vendor management.

• Excellent writing, presentation, and stakeholder communication abilities.

• A results-driven mindset with a strong focus on budget management and timelines.

🏝️ Benefits

• Equal Opportunity Employer

• E-Verify employer