Director of Programmatic Sales – DSPs, Digital Agencies

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of new business development across the omni-channel DSP and digital-only agency sectors.

• Develop and manage a target list comprising 150–200 omni-channel DSPs and digital-only agencies.

• Drive net-new programmatic revenue through proactive outreach, strategic platform partnerships, and a strong market presence.

• Educate buying teams about Adams' programmatic inventory, various deal types, and measurement capabilities.

• Cultivate and maintain relationships with platform and DSP partner teams.

• Create proposals and pitch materials that effectively translate Adams' footprint and data into compelling, budget-winning narratives.

• Collaborate with Ad Ops on deal curation, PMP setup, creative specifications, and campaign troubleshooting.

• Keep a well-organized, up-to-date CRM pipeline and report on activities, forecasts, and market signals.

• Represent Adams Outdoor at industry events, platform meetups, and trade shows.

• Act as the programmatic sales expert for Adams Outdoor.

• Assist the National Agency team in identifying programmatic opportunities within the traditional out-of-home media agency sector.

• Partner with the Marketing team to enhance sales materials and the programmatic narrative for DSP and digital agency buyers.

• Collaborate with digital and programmatic operations to support digital buyers' connectivity and data needs.

⛳️ Requirements

• 3–5 years of sales experience in a DSP, SSP, or programmatic media company.

• Strong fluency with platforms such as Vistar, The Trade Desk, DV360, and Amazon DSP.

• A genuine hunter mentality; adept at building a pipeline from the ground up and closing deals without relying on an extensive inbound lead flow.

• Familiarity with attribution and measurement concepts.

• Ability to craft a compelling data story that resonates with buyers.

• Previous experience with OOH or DOOH media is a significant advantage, though not mandatory.

• Excellent written and verbal communication skills.

• Highly organized, self-motivated, and comfortable managing your calendar and metrics.

• Must be eligible to work in the United States of America.

• Participation in pre-employment drug testing is required, where permissible by state law.

• Must undergo a background check screening process.

• Willingness to provide professional references upon request.

🏝️ Benefits

• Access to resources and inventory from the largest independent operator in the category.

• Enjoy the speed and autonomy of a team that is still developing its programmatic playbook.