Director of Product Marketing – Go-To-Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and execution of go-to-market initiatives for new products and strategic projects.

• Develop strategic narratives for product launches and go-to-market efforts, linking customer challenges, clinical evidence, business results, positioning, messaging, and commercial execution.

• Design and implement go-to-market strategies for both existing and emerging healthcare sectors.

• Identify target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and market entry routes.

• Oversee the complete execution of go-to-market programs across Product, Sales, Marketing, Clinical, and Customer Success teams.

• Convert strategy into cohesive, multi-channel campaigns utilizing landing pages, email, LinkedIn, webinars, public relations, presentations, sales enablement, case studies, and customer communications.

• Conduct research on customers, market dynamics, and competitors.

• Provide commercial teams with messaging, proof points, sales narratives, and storytelling frameworks.

• Enhance customer adoption and expansion throughout the customer journey, focusing on patient and frontline employee engagement initiatives.

• Create scalable frameworks for Product Marketing and Go-to-Market approaches.

• Report directly to the Chief Growth and Marketing Officer, collaborating across Product, Clinical, Sales, Customer Success, and Marketing departments.

⛳️ Requirements

• A minimum of 7 years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or the healthcare sector.

• Demonstrated success in developing go-to-market strategies that have successfully introduced new products, customer segments, or market opportunities, beyond merely executing product launches.

• Possess strategic rigor and creative intuition; adept at utilizing data to inform decisions while retaining a focus on the human narrative.

• Capability to translate customer, market, and competitive insights into effective positioning, commercial strategy, and business decisions.

• Comfortable transitioning between high-level executive strategy discussions and practical execution.

• Proven track record of building strong cross-functional partnerships across Product, Clinical, Sales, Customer Success, and Marketing teams.

• Ability to excel in a fast-paced startup environment and lead initiatives from strategy formulation to execution.

• Skilled in strategic storytelling, with the ability to convey complex technology, data, and clinical science in engaging narratives.

• Capacity to thrive amidst uncertainty and develop new markets and categories.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Inclusive and collaborative company culture focused on innovation and growth.