Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Influence the way Interplay presents its products, solutions, and expertise to the market as the company grows and ventures into new sectors.

• Establish portfolio positioning, market insights, product launches, go-to-market strategies, customer advocacy, public relations, and revenue support.

• Create the product marketing strategy for Interplay's portfolio and key industries.

• Manage messaging frameworks, value propositions, industry positioning, buyer narratives, and competitive differentiation.

• Convert customer, market, and competitive insights into recommendations that drive product and business strategies.

• Direct cross-functional go-to-market strategies for new products, capabilities, programs, and strategic initiatives from planning through launch and optimization.

• Develop launch strategies, identify target audiences, positioning, readiness requirements, responsible parties, timelines, and success metrics.

• Create repeatable go-to-market processes across Product, Sales, Customer Success, and Growth.

• Provide Sales and Customer Success with messaging, personas, competitive insights, content, training, and tools.

• Collaborate with Growth and Demand Generation on campaigns that enhance awareness, pipeline, and adoption.

• Utilize performance data and customer insights to refine messaging, enablement, and market impact.

• Oversee public relations strategies and agency relationships, including media relations, thought leadership, and launch communications.

• Develop customer advocacy initiatives including case studies, testimonials, customer stories, videos, and the Interplay Excellence Awards.

• Create opportunities across industry events, speaking engagements, awards, webinars, and other channels.

• Lead, mentor, and develop the product marketing team and contractors.

• Set team priorities, operational rhythms, standards, and success metrics.

• Build a high-performing, collaborative team that scales alongside the business.

• Report to the VP of Marketing and collaborate with Product, Sales, Customer Success, Growth, and executive leadership.

⛳️ Requirements

• Over 10 years of progressive B2B product marketing experience.

• At least 4 years of experience leading and developing teams.

• Background in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a similar environment.

• Demonstrated success in developing product positioning, messaging, and go-to-market strategies across various products, markets, or verticals.

• Experience in translating complex technology or technical products into compelling buyer value, distinct messaging, and effective sales enablement.

• Proven track record of leading complex, cross-functional product launches from strategy to execution and evaluation.

• Strong market intelligence, competitive research, customer insight, and win/loss experience.

• Capability to convert findings into actionable business recommendations.

• Exceptional written, verbal, and executive communication skills.

• Experience in marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations is a plus.

• Familiarity with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms is advantageous.

• Experience marketing products that incorporate AI, VR, simulations, hardware, or other emerging technologies is a plus.

• Must be a resident of the United States.

• Must be legally authorized to work in the United States without the need for current or future sponsorship.

• Must complete a background check and a drug and alcohol test after receiving an offer.

• Must complete the I-9 Form and E-verify process upon employment.

🏝️ Benefits

• Remote-first work environment with flexible hours.

• Annual learning reimbursement.

• Family-friendly policies that support work-life balance.

• 3 weeks of paid time off (PTO).

• 1 week off for Winter Break.

• Paid holidays and sick days.

• Medical insurance coverage.

• Vision insurance coverage.

• Dental insurance coverage.

• 401(k) matching program.

• Private company equity options.

• Resources for mental and physical health.

• Social events and activities.