Director of Player Development

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and manage Player Development performance across online sportsbook and iCasino offerings within designated states and provinces.

• Directly supervise and cultivate all VIP Managers in the assigned region.

• Lead the casino marketing efforts for PENN Interactive, concentrating on iCasino states.

• Enhance revenue, expand the VIP database, and grow key markets.

• Develop and execute a regional VIP strategy focused on sales metrics, customer engagement, market share, and net revenue.

• Establish and uphold department processes and compliance initiatives.

• Supply the Vice President of VIP with KPI reporting and performance assessments.

• Analyze competitor VIP market offerings and increase VIP wallet share.

• Keep abreast of front-end products and technologies while educating regional staff.

• Create top-of-funnel opportunities aimed at attracting high-value players and engaging with social spaces.

• Manage member welcomes, investigations, loyalty programs, sales initiatives, surveys, and reactivation of inactive members.

• Utilize daily reporting and analysis to inform regional business decisions.

• Assist the Vice President of VIP with departmental initiatives, policies, and sales incentive programs.

• Collaborate with Risk and Trading, Responsible Gaming, Payment, and AML teams.

• Oversee high-profile events for top customers and coordinate team members at these events.

⛳️ Requirements

• Minimum of 5+ years of experience in gaming, whether online or in a brick-and-mortar casino.

• At least 3+ years of management experience with a demonstrated history of leading a sales team and driving revenue.

• A minimum of 2+ years of experience in an online gaming operation.

• Proven expertise in online gaming, customer service, concierge roles, luxury telemarketing, or other account management areas.

• Strong computer skills, particularly in Excel.

• Exceptional communication skills and telephone etiquette.

• Proficiency in data management tools.

• Ability to develop, review, and understand player tracking screens, reports, and documentation.

• Capability to communicate effectively with external stakeholders and all organizational levels.

• Willingness to travel and attend both on- and off-property events across the United States and Canada.

• Must be able to meet the qualifications for licenses and permits as mandated by federal, state, and local regulations.

• Strong enthusiasm for sports, casinos, and/or betting on sports and casino games.

🏝️ Benefits

• Eligibility for commission in most sales roles under an applicable plan.

• Bonus eligibility for the majority of non-sales roles.

• Comprehensive benefits for eligible employees.

• Customized options, expert guidance, and always-available resources supporting employees physically, financially, and emotionally.