Director of Growth Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take responsibility for B2C growth objectives in Germany, covering sign-ups, activated patients, CAC, and payback.

• Manage and distribute the German B2C marketing budget across various channels based on their incrementality.

• Develop and enhance paid performance strategies across Meta, Google, YouTube, TikTok, and programmatic channels.

• Direct brand initiatives and TV/CTV strategies, including testimonial and brand ambassador campaigns.

• Establish comprehensive measurement frameworks with Operations, incorporating attribution, MMM, incrementality tests, and tracking from sign-up to activation.

• Oversee website and landing page conversion (CRO) as well as CRM lifecycle journeys through email and SMS.

• Recruit and lead an in-house team while managing external agencies.

• Collaborate with Sword's global marketing team.

• Report directly to the Managing Director of Germany.

• Manage B2C patient acquisition for Kaia in Germany from initial contact to becoming an activated patient.

⛳️ Requirements

• 3-5+ years of experience in B2C growth/performance marketing.

• Managed 6 to 7-figure+ annual budgets with responsibility for CAC and payback.

• Strong analytical abilities: expertise in attribution, incrementality testing, and experimental design.

• Proven experience in integrating brand/TV/CTV strategies with performance marketing; possesses strong creative judgment.

• Proficient in both German and English.

• Experience in a regulated industry (such as DiGA, health, OTC pharma, insurance, fintech) is advantageous.

• Preferred qualifications: Digital Health experience, involvement in 0→1 market launches, and marketing to a 45+ demographic.

• Demonstrated proficiency in AI at Level 1; utilizes AI daily to enhance personal productivity.

🏝️ Benefits

• Sword provides additional benefits beyond the total compensation package.

• Country-specific benefits may differ and will be outlined separately.

• Total compensation may include variable bonuses or sales incentives.

• Private company stock options might also be part of the total compensation.