Director of Growth Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of B2C growth objectives for Germany, which encompass sign-ups, activated patients, Customer Acquisition Cost (CAC), and payback periods.

• Manage and distribute the German B2C marketing budget across various channels, focusing on incrementality.

• Develop and enhance paid performance strategies across platforms such as Meta, Google, YouTube, TikTok, and programmatic channels.

• Direct brand and TV/CTV strategies, which include testimonial initiatives and campaigns featuring brand ambassadors.

• Collaborate with Operations to establish comprehensive measurement frameworks, including attribution, Marketing Mix Modeling (MMM), incrementality tests, and tracking from sign-up to activation.

• Oversee website and landing-page conversion optimization (CRO) and manage CRM lifecycle journeys through email and SMS communications.

• Recruit and lead an in-house team while overseeing agency partnerships.

• Coordinate efforts with Sword's global marketing team.

• Report directly to the Managing Director of Germany.

• Manage B2C patient acquisition for Kaia in Germany from the initial touchpoint to activated patient status.

⛳️ Requirements

• 3-5+ years of experience in B2C growth or performance marketing.

• Proven track record of managing annual budgets ranging from 6 to 7 figures, with a focus on CAC and payback accountability.

• Strong analytical abilities, including expertise in attribution, incrementality testing, and experimental design.

• Experience in integrating brand/TV/CTV initiatives with performance marketing, demonstrating strong creative judgment.

• Proficiency in both German and English.

• Background in regulated sectors such as DiGA, health, OTC pharmaceuticals, insurance, or fintech is advantageous.

• Preferred qualifications include experience in Digital Health, launching markets from 0 to 1, and targeting the 45+ demographic.

• Must exhibit at least Level 1 proficiency in AI, utilizing AI tools daily to enhance personal efficiency.

🏝️ Benefits

• Sword provides additional benefits that go beyond the total compensation package.

• Country-specific benefits may differ and will be outlined separately.

• Total compensation may include variable, bonus, or sales incentives.

• Private company stock options may also be part of the total compensation package.