Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for the player-growth P&L, which includes acquisition, first deposit, repeat deposit, retention, win-back, and referral strategies.

• Execute paid media campaigns directly on platforms such as Meta, Google, and Apple Search Ads.

• Oversee audience management, suppression, server-side conversion signals, and budget adjustments based on cohort performance.

• Create and price promotions aimed at increasing paying users and assess their effectiveness using holdout groups.

• Provide briefs, conduct tests, and evaluate advertising creatives.

• Implement lifecycle marketing strategies on the in-house CRM platform, focusing on activation, win-back, and retention campaigns for at-risk users.

• Lead the AI/API platform for analysis, audience development, copy variations, and reporting.

• Authorize live launches, incentive expenditures, and budget modifications.

• Ensure compliance with responsible gaming regulations, claim hygiene standards, and brand language.

• Report directly to the CEO.

• Complete a practical exercise addressing a real acquisition challenge.

⛳️ Requirements

• Minimum of five years of experience in managing paid and lifecycle marketing for a consumer product, with demonstrable results and explanations.

• Hands-on experience with ad creatives and offers, not just media buying.

• Proficient understanding of APIs and AI tools for analysis and implementation; attribution should be assessed from cohorts and holdouts instead of relying on platform dashboards.

• Direct involvement in Meta, Google, and Apple Search Ads campaigns, with proven evidence of cohort quality.

• Experience in a compliance-intensive consumer sector such as fintech, lending, crypto, trading, or telehealth.

• Transparency, accountability for your metrics, and comfort in being the approver rather than solely executing tasks manually.

• Core requirement of experience using APIs and AI, as well as integrating AI with APIs for data analysis.

• Familiarity with AI agent tools like Claude Code or Claude Cowork.

• Ability to call APIs from a command line with support from AI.

• Capability to extract your own data using SQL.

• Proficient in writing and refining prompts and simple scripts for data analysis.

• Ability to critically evaluate AI outputs before they go live.

• This is a single-employer role; current agency, consultancy, or client engagements are not suitable.

• Willingness to respond to application questions.

🏝️ Benefits

• Monthly compensation ranges from $8,000 to $12,000 based on experience ($96,000 to $144,000 annually).

• Initially a 1099 contract for the first 90 days, transitioning to W-2 employment if mutually agreeable.

• Fully remote position available within the United States.

• Direct access to an internal AI/API growth platform and high-quality data; the tools typically required for a ten-person team.