Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the player-growth P&L, which encompasses acquisition, first deposits, repeat deposits, retention, win-back strategies, and referrals.

• Execute paid media campaigns directly on platforms such as Meta, Google, and Apple Search Ads.

• Oversee audience management, suppression strategies, server-side conversion signals, and budget adjustments based on cohort performance.

• Develop and price promotional strategies aimed at increasing the number of paying users, assessing their effectiveness through holdout testing.

• Provide briefs, conduct tests, and analyze ad creative performance.

• Implement lifecycle marketing initiatives using the in-house CRM platform, including campaigns for activation, win-back, and retention of at-risk users.

• Lead the AI/API platform for tasks involving analysis, audience development, copy variations, and reporting.

• Authorize live launches, incentive expenditures, and budget modifications.

• Ensure compliance with responsible-gaming regulations, claim hygiene standards, and brand terminology.

• Report directly to the CEO.

• Complete a practical exercise addressing a real acquisition challenge.

⛳️ Requirements

• Minimum of five years of direct experience in managing paid and lifecycle marketing for consumer products, with measurable results you can articulate.

• Hands-on involvement with ad creative and offers, beyond just media buying.

• Proficiency with APIs and AI tools for analysis and execution, with attribution derived from cohorts and holdouts instead of relying solely on platform dashboards.

• Proven experience with Meta, Google, and Apple Search Ads campaigns, demonstrating evidence of cohort quality.

• Background in a compliance-intensive consumer sector such as fintech, lending, crypto, trading, or telehealth.

• Transparency, accountability for your metrics, and a proactive approach to approvals rather than executing every task manually.

• Core requirement includes experience with APIs and AI, particularly in data analysis applications.

• Comfort using AI agent tools, such as Claude Code or Claude Cowork.

• Capability to call APIs from a command line with AI support.

• Skill in extracting data using SQL.

• Ability to write and refine prompts and create simple scripts for analysis.

• Critical judgment of AI outputs prior to implementation.

• This is a single-employer role; candidates currently involved with agencies, consultancies, or client rosters will not be considered.

• Willingness to respond to application questions.

🏝️ Benefits

• Compensation ranging from $8,000 to $12,000 per month based on experience ($96,000 to $144,000 annually).

• Initial 1099 contract for the first 90 days, transitioning to W-2 employment based on mutual agreement.

• Fully remote position available within the United States.

• Direct access to an in-house AI/API growth platform and clean data; the tools typically required by a ten-person team.