Director of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform company revenue objectives into a comprehensive growth strategy that encompasses pipeline targets segmented by channel mix, budget distribution, and underlying assumptions.

• Update the growth strategy on a quarterly basis, reflecting the latest results.

• Manage the funnel model from initial engagement to closed-won status, including conversion benchmarks and sales capacity calculations.

• Oversee the growth budget and provide justification for allocations based on pipeline, customer acquisition cost (CAC), and payback period.

• Strategically plan, create, and enhance SEM, LinkedIn, trade publication, and retargeting advertising campaigns.

• Develop drip and lifecycle email marketing programs tailored to different personas and buying stages.

• Take ownership of segmentation, deliverability, and lead handoff triggers.

• Create and test landing pages through hypothesis-driven experimentation.

• Formulate co-marketing initiatives with technology, channel, and industry partners.

• Manage paid social media efforts and collaborate with the content team on organic social strategy.

• Incorporate and monitor direct mail within account-based marketing (ABM) and event programs.

• Collaborate with sales leadership to define target account lists and their respective tiers.

• Execute 1:1, 1:few, and 1:many ABM programs linked to specific account plans.

• Evaluate account engagement and track progression.

• Define and refine the supporting technology stack.

• Establish an attribution framework that integrates system-based and self-reported attribution.

• Conduct incrementality testing where volume permits.

• Report on sourced and influenced pipeline, CAC, payback, stage conversion, and channel return on investment (ROI).

• Maintain data discipline between marketing automation and Salesforce.

• Ensure that marketing data practices adhere to privacy and data handling regulations.

• Manage lead scoring, routing, service level agreements (SLAs), and follow-up protocols.

• Collaborate with SDR leadership on qualification standards, handoff context, sequence messaging, and feedback mechanisms.

• Conduct regular closed-loop reviews with the sales team.

• Strategize content to address funnel gaps and distribute performance metrics.

• Convert product positioning, messaging, and launches into successful in-market campaigns.

• Participate in pipeline reviews, prioritizing sales as the primary consumer of the growth function.

• Supervise and mentor one direct report.

• Manage agency and contractor partnerships according to performance metrics.

• Audit the funnel, attribution processes, and lead flow; establish baseline metrics.

• Address urgent routing and follow-up issues and develop an approved growth plan for the next 12 months.

• Enhance speed-to-lead and conversion rates from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).

• Launch ABM initiatives targeting Tier 1 accounts.

• Create a consistent and repeatable marketing-driven pipeline from core growth channels.

⛳️ Requirements

• Candidates must be based in the United States.

• A minimum of 8 years in B2B marketing.

• At least 5 years of experience in B2B SaaS growth or demand generation with direct accountability for pipeline targets.

• Demonstrated pipeline results that are quantifiable and can be articulated in detail.

• Proficient in paid search and LinkedIn advertising with substantial budget management experience.

• Proven experience in developing and executing ABM programs targeting multi-stakeholder buying committees with extended sales cycles.

• Experience in creating nurture programs using HubSpot, Marketo, or Pardot.

• Strong understanding of Salesforce campaigns, reporting, and lead/contact management.

• Experience in designing or reconstructing attribution models and awareness of their limitations.

• Statistical literacy adequate for designing A/B tests and accurately interpreting outcomes.

• Experience in defining SLAs and handoff procedures with SDR and sales teams.

• Clear and concise writing skills with the ability to present performance metrics and recommendations to executives.

• Preferred: background in healthcare, senior living, or other regulated vertical markets.

• Preferred: experience managing trade publication and direct mail campaigns in niche markets.

• Preferred: familiarity with intent data or ABM platforms such as 6sense or Demandbase.

• Preferred: proficiency in SQL or business intelligence (BI) tools.

• Preferred: experience in a company at a comparable growth stage.

🏝️ Benefits

• A mission-driven company culture.

• Fully remote work environment.

• Competitive salary and comprehensive benefits package.

• Fully covered employee premiums for Medical, Dental, and Vision insurance.

• 401k Program available.

• Monthly stipends for Education, Well-being, and Work-From-Home expenses.

• Non-accrual Paid Time Off (PTO).

• Opportunities for growth and advancement.

• Company retreats.

• Medical and Family/Parental Leave policies.