Director of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze subscription funnel data to uncover significant growth opportunities and key metric drivers.

• Transform insights into actionable changes for product and marketing strategies.

• Define target screens, messaging, logic, and audiences by utilizing specifications, copy documents, wireframes, and design briefs.

• Create tickets and collaborate with stakeholders across web, app, email, billing, and paid channels.

• Navigate ambiguity and ensure features are driven to completion.

• Establish success metrics prior to launches and rigorously assess releases.

• Determine the fate of initiatives—whether they should be launched, terminated, or iterated upon.

• Maintain and advocate for the prioritized growth backlog.

• Enhance AI tools, automation processes, and documentation workflows.

• Propel revenue-generating enhancements for The Dyrt's PRO subscription across acquisition, landing pages, onboarding, trial conversion, lifecycle messaging, retention, and cancellation.

⛳️ Requirements

• Demonstrated success in guiding initiatives from opportunity identification through specification, development, launch, and results analysis.

• Experience in managing crowded roadmaps alongside cross-functional teams.

• Proficiency in deconstructing high-level metrics and interpreting experimental results.

• Capability to identify tracking bugs and isolate genuine causal signals.

• Strong intuition regarding onboarding processes, paywalls, messaging strategies, and retention mechanics.

• Excellent specification and markup abilities.

• Proficient in writing clearly and persuasively.

• Eagerness to explore and apply AI and automation for analysis, prototyping, research, and documentation.

• A background in paid subscriptions, mobile applications, growth strategies, or lifecycle marketing is highly desirable.

• Access to high-speed internet and a professional workspace suitable for clear video conferencing during standard working hours.

• Must be available to work within a U.S. time zone.

• Submission of a cover letter and resume is required.

🏝️ Benefits

• Fully remote work arrangement.

• Professional working environment conducive to clear video conferencing.

• Equal opportunity workplace.

• Inclusive platform and community.

• Opportunity to be part of a rapidly growing consumer app and camping platform.