Director of Editorial, Content Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the key ideas, topics, and discussions that Vitally should dominate.

• Establish a cohesive editorial strategy that spans long-form content, social media, research, video, events, and other platforms.

• Create recurring editorial franchises.

• Craft a narrative that links the company strategy, product vision, and market perspective.

• Transform Vitally’s insights on AI, Customer Success, and customer intelligence into compelling market narratives.

• Foster ongoing market education surrounding significant product launches.

• Identify opportunities to spearhead industry discussions.

• Generate ideas and content that educate potential buyers prior to their purchases.

• Collaborate with executives to develop unique points of view and recognizable voices.

• Convert executive expertise into social media content, articles, presentations, media opportunities, and industry commentary.

• Establish a regular thought-leadership rhythm.

• Create proprietary research and flagship research initiatives.

• Unearth stories from customer, market, survey, and product data.

• Direct editorial strategy and uphold quality across articles, reports, guides, newsletters, campaigns, video, and various formats.

• Collaborate with the Growth team to enhance organic traffic, audience expansion, pipeline, and revenue.

• Work with Product Marketing to integrate launches into broader market narratives.

• Develop content that supports buyers throughout their journey.

⛳️ Requirements

• Over 10 years of experience in editorial, content marketing, thought leadership, brand publishing, or a similar field, preferably in B2B technology.

• Proven experience in leading editorial or content strategy at a senior level.

• Outstanding writing and editing capabilities.

• History of creating content programs that cultivate audiences and influence markets.

• Experience in developing executive thought leadership.

• Background in producing original research, reports, editorial franchises, or other high-authority content.

• Strong comprehension of how content generates demand across organic search, social media, email, events, earned media, and other channels.

• Ability to grasp complex technology and distill it into simple, thought-provoking, and engaging narratives.

• Robust strategic judgment and a readiness to be hands-on when needed.

• Capability to navigate ambiguity and assist in shaping the narrative as company and product strategies evolve.

🏝️ Benefits

• 100% of health, dental, and vision insurance premiums covered by us.

• 401k plan through Empower.

• Commuter benefits available.

• Unlimited PTO with a minimum required time off.

• Flexible work hours and a work-from-home policy.

• Annual education stipend for your professional development.

• Equity participation.