Director of Demand Generation – Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement connected demand-generation initiatives and integrated campaigns primarily centered around Shine Early Learning.

• Convert Marketing strategies, OKRs, and business objectives into actionable programs.

• Strategize and execute integrated campaigns utilizing various channels such as paid media, lifecycle marketing, content, web, social media, events, and Sales alignment.

• Identify target audiences, set objectives, determine messaging requirements, define channel roles, establish conversion points, timelines, and measures of success.

• Oversee daily operations and enhance targeting, messaging, sequencing, and channel combinations.

• Assess demand-generation initiatives to improve audience engagement, progression, and overall business impact.

• Create and evaluate paid media strategies while managing agency relationships.

• Set campaign KPIs, balancing demand-generation signals with qualified leads and product sales.

• Utilize Agency Analytics, HubSpot, GA4, and various other resources to detect trends, interpret performance, and suggest actions.

• Define dashboard requirements and ensure that monthly, quarterly, and annual reports offer insights, context, and recommendations.

• Collaborate with Sales and business leaders on essential audiences, demand generation, marketing-sourced pipeline, and product sales.

• Integrate Marketing initiatives with Sales outreach and follow-ups.

• Formulate campaign strategies that promote qualified Sales opportunities, product sales, and partner engagement.

• Incorporate Sales feedback and market insights into program planning and enhancement.

• Transform Marketing priorities into workstreams, briefs, and strategic decisions.

• Coordinate efforts in lifecycle marketing, content, creative, web, SEO, social media, paid media, and other collaborations.

• Cultivate relationships across Marketing, Sales, Revenue Operations, Programs, and organizational leadership.

• Identify interdependencies, address execution gaps, and foster a culture of experimentation and continuous improvement.

• Convert measurement priorities into dashboard specifications, reporting enhancements, and data integrations.

• Enhance campaign tracking standards and data quality protocols.

• Communicate program priorities, interdependencies, and performance insights with cross-functional teams.

• Undertake additional tasks as assigned.

⛳️ Requirements

• Bachelor's degree.

• Over 7 years of relevant experience in demand generation, integrated marketing, growth marketing, or related fields.

• Proven track record in creating connected, multi-channel initiatives that generate interest over time and contribute to marketing-sourced revenue in B2B or B2G settings.

• Experience in coordinating efforts among internal stakeholders, specialists, agencies, and external partners.

• Strong understanding of paid media, lifecycle marketing, content strategies, audience journeys, and digital campaign strategies.

• Experience managing paid media programs and collaborating closely with agencies or external partners.

• Strong analytical skills with the ability to translate Marketing performance data into actionable recommendations.

• Familiarity with HubSpot or similar CRM and marketing automation platforms.

• Knowledge of AgencyAnalytics, GA4, Sprout Social, and Semrush.

• Proficient in workflow management tools, such as Monday.com or similar platforms.

• Proficient with design and collaboration tools like Canva, Miro, Figma, and AI tools such as ChatGPT, Claude, or similar.

• Excellent written and verbal communication skills, effective prioritization, and the capability to manage complex tasks responsibly.

• Physical exams and background checks are mandatory.

• Travel, both local and long-distance, may be required up to 10% of the time for work-related meetings and events.

• A valid driver's license and/or reliable transportation is necessary.

• Preferred: experience in marketing across B2B, B2G, and B2C sectors.

• Preferred: background in education, early childhood, or organizations driven by a mission.

• Preferred: experience in a growing Marketing department focusing on segmentation, attribution, and measurement.

• Preferred: collaboration experience with Sales and Revenue Operations on campaign reporting, lead flow, or attribution.

• Extensive hands-on experience with HubSpot.

• Experience in supporting integrated multi-channel marketing campaigns.

• Solid understanding of funnel strategies, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking.

• Experience collaborating across marketing, UX, content, analytics, operations, and leadership teams.

• Strong analytical mindset with the ability to convert campaign data into actionable insights.

• Excellent organizational and project management capabilities.

• Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or equivalent project management tools, SMS, marketing automation platforms, and CRM integrations and customer communication systems.

• Experience in supporting both B2B and B2C audiences.

• Understanding of contemporary SEO, AEO, and digital growth strategies.

🏝️ Benefits

• Comprehensive benefits package.

• Medical, Dental, and Vision Insurance with various plan options to meet your needs.

• Health Savings Account (HSA) with company contributions up to $400 for individuals and $800 for families annually.

• Flexible Spending Accounts (FSA) for health and dependent care expenses.

• 401(k) Retirement Plan with up to a 3% company match.

• Short-Term and Long-Term Disability and Basic Life Insurance.

• Up to $500 annually in Professional Development Reimbursements.

• Employee Assistance Program (EAP) offering counseling and mental wellness support.

• Wellness Programs that include virtual fitness, nutrition, and mindfulness classes.

• Additional benefits such as Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks.

• Meaningful mission that creates real impact in the lives of children and families.

• A collaborative and inclusive team that values growth and well-being.