Director of Creative Performance

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the creative function for paid acquisition initiatives.

• Transform customer insights and performance metrics into engaging advertisements.

• Establish and uphold a structured creative testing and learning framework.

• Create a dependable pipeline of creative assets to support profitable spending.

• Take ownership of creative strategy, briefs, production coordination, quality assurance, and analysis of creative performance.

• Construct prioritized creative roadmaps for platforms such as Meta, TikTok, YouTube, and other acquisition channels.

• Define target audiences, objections, product advantages, hooks, formats, and testing hypotheses.

• Convert strategy into briefs, scripts, demonstrations, and tailored channel-specific assets.

• Oversee production calendars, feedback loops, approvals, and delivery timelines.

• Analyze performance outcomes, understand the reasons behind concept success, and develop follow-up briefs.

• Manage performance-driven creative agencies, user-generated content partners, freelancers, and production vendors.

• Direct assigned creative resources and oversee approved production budgets.

• Maintain a searchable digital asset library complete with naming, tagging, performance history, usage rights, and approvals.

• Plan production capabilities, identify risks, address bottlenecks, and ensure backup partners are in place.

• Implement pre-launch reviews to ensure product accuracy, effective demonstrations, brand alignment, platform requirements, and creator permissions.

• Leverage AI and workflow automation alongside human review for precision and quality assurance.

• Conduct weekly creative reviews encompassing results, lessons learned, fatigue assessments, production status, budget tracking, testing, ownership, and deadlines.

• Collaborate closely with teams in Growth, Brand, Design, Product Development, Integrated Marketing, Ecommerce, and Retention.

⛳️ Requirements

• A minimum of 8 years of relevant experience in performance creative, creative strategy, or growth marketing.

• Proven experience in leading creative teams or collaborating with external production partners.

• A solid track record of developing advertisements that drive profitable acquisition for a consumer product brand.

• Experience in the beauty, personal care, or wellness sectors is highly preferred.

• Extensive working knowledge of creative practices on Meta and TikTok.

• Familiarity with adapting concepts for YouTube and other acquisition platforms.

• Strong analytical skills to differentiate creative insights from attribution, media, audience, or offer-related issues.

• Practical expertise in briefing, scripting, product demonstrations, user-generated content, editing feedback, and converting customer objections into compelling creative.

• Experience managing production budgets, agencies, creators, timelines, and prioritizing competing tasks.

• A portfolio that showcases hypotheses, contributions, testing methodologies, supported spending, performance outcomes, and iterations.

🏝️ Benefits

• Annual performance bonus linked to agreed-upon role and organizational objectives.

• Comprehensive benefits package.

• Paid time off.

• Flexible remote work arrangement.