Director, Product

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead Audience Decisioning & Marketing Effectiveness at NBCUniversal Enterprise Product

• Oversee portfolio strategy, roadmap, and investment priorities

• Lead and mentor product team members while establishing clear ownership

• Direct prioritization, adoption, and continual enhancement utilizing marketer feedback, product usage, experimental outcomes, and business metrics

• Manage products related to audience exploration and creation, predictive recommendations, measurement, learning, and optimization

• Develop audience and decision-making capabilities through behavioral signals, affinity, propensity, response prediction, and next-best-action strategies

• Lead initiatives in marketing effectiveness, including experimentation, incrementality, promotional effectiveness, audience treatment impacts, creative effectiveness, channel effectiveness, and cross-channel learning

• Create a closed-loop learning system to enhance recommendations, models, targeting strategies, campaign designs, and product functionalities

• Collaborate with marketers and the Enterprise Product Strategy & Success team to convert workflows and business goals into scalable product capabilities

• Partner with Consumer Data and Consumer Identity on behavioral signals, exposure and outcome data, semantic definitions, and identity capabilities

• Collaborate with Governance, Privacy, and Cyber Security teams to ensure compliance

• Work alongside Data Science, Analytics, Engineering, and Data teams to operationalize predictive models, experimentation, causal measurement, and optimization techniques

• Assess and implement AI and agentic capabilities that streamline marketer workflows and enhance decision-making quality

⛳️ Requirements

• Bachelor's degree or equivalent experience

• Over 10 years of experience in Product Management, Program Management, Marketing Science, Engineering, or Applied Science

• Proven experience in defining product strategy, portfolio roadmaps, and investment priorities

• Demonstrated ability to build, manage, and develop high-performing product teams, including hiring, coaching, performance management, career development, and team structure

• Strong comprehension of paid and owned marketing workflows, encompassing audience development, targeting, activation, measurement, and optimization

• Experience in developing products using customer data, behavioral signals, predictive models, analytics, or machine learning to inform business decisions

• Familiarity with marketing measurement concepts such as experimentation, incrementality, attribution, and statistical uncertainty

• Capability to work cross-functionally and influence without direct authority

• Experience with AI-enabled or conversational products is advantageous

🏝️ Benefits

• Medical, dental, and vision insurance

• 401(k)

• Paid leave

• Tuition reimbursement

• Discounts and perks

• Bonus eligibility

• Long-term incentive eligibility