Director of Client Strategy

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Establish and nurture robust relationships among clients, internal teams, and partners.

• Serve as a liaison to convey client requirements, project updates, rationale, KPIs, and new business prospects.

• Formulate strategic recommendations for designated clients.

• Identify opportunities for clients and position Stream’s services to achieve their objectives.

• Deliver strategic recommendations to clients.

• Take ownership of client relationships and advocate for adherence to the scope of work.

• Collaborate with creative and project teams on creative briefs and internal project kickoffs.

• Convert client goals into project specifications.

• Oversee digital, print, social, mobile, broadcast, and promotional campaigns.

• Prepare budget tracking and reporting to ensure agency profitability and monitor project costs.

• Develop marketing plans and project timelines.

• Draft proposals and RFPs, create PowerPoint presentations, and present concepts.

• Conduct research, perform secret shopping, and benchmark competitors using SWOT and PEST analyses.

• Review client CRM data as necessary.

• Facilitate and analyze focus groups, surveys, and secondary marketing research.

• Create budgets and manage vendor and internal scoping for clients and RFPs.

• Generate campaign reports from various sources and extract insights and conclusions.

• Manage email and direct mail campaigns, including list acquisition/management, nurture campaigns, and content calendars.

⛳️ Requirements

• Bachelor’s Degree in Business or Communications/Advertising is preferred.

• 5-7 years of experience in an advertising or marketing agency is required.

• Required experience in traditional and digital media along with holistic planning.

• Experience in healthcare and multi-unit home services is mandatory.

• Proven capability in presenting to senior clients and key decision-makers, including dealer principals and general managers/automotive decision-makers.

• High proficiency in Microsoft Office Suite—Excel, Word, and PowerPoint.

• Ability to interpret and communicate campaign analytics across various platforms both internally and to clients.

• Skill in articulating and providing rationale for media recommendations to clients.

• Capability to collaborate closely with media and social media teams.

• Experience with social media marketing, particularly on platforms like Facebook, Twitter, and Instagram.

• Willingness to travel to client locations via car, train, or plane.

🏝️ Benefits

• Ongoing education through training and support.

• Investment in platforms that offer unique services.

• Opportunity to leverage talents and receive rewards.

• A positive work environment recognized as a Best Place to Work.