Director of Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Boulder’s brand positioning, visual identity, voice, and editorial perspective throughout the entire customer journey.

• Lead the brand, creative, and content team while overseeing external designers, production partners, and agencies.

• Establish a trust-content engine that engages patients, peers, clinicians, reviews, owned content, and creator programs.

• Manage Boulder’s brand portfolio, including investment theses, activation plans, budgets, measurement, and renewal gates.

• Convert visual identity and messaging guidelines into templates, channel guidance, campaign frameworks, art direction, and self-service guardrails.

• Direct creative strategy and production for brand launches, community partnerships, sponsorships, executive platforms, web initiatives, and key activations.

• Utilize AI responsibly, ensuring the preservation of clinical accuracy, human judgment, and Boulder’s unique voice.

• Report directly to the Chief Growth Officer and collaborate with Communications, Product, Clinical, and Commercial leadership.

⛳️ Requirements

• Over 10 years of experience in consumer brand, creative, content, or integrated marketing leadership.

• Proven leadership of both internal teams and external partners.

• Outstanding creative taste and judgment in areas such as identity, campaign development, editorial, social-native video, web, and high-stakes storytelling.

• Experience in directing creative production with limited budgets and small teams.

• Strong operational skills, including the ability to create clear briefs, prioritize tasks, manage budgets, and oversee vendor relationships with outcome-based reporting.

• Familiarity with creator, community, or customer-story initiatives.

• A strong instinct for maintaining editorial trust and obtaining consent.

• Excellent written and verbal communication abilities.

• Demonstrated fluency with AI and sound judgment regarding its appropriate applications.

• Applicants must have authorization to work for any employer in the U.S.

• A dedicated, private workspace equipped with a lockable door and high-speed internet to ensure compliance with sensitive information and HIPAA regulations.

• Experience in healthcare, behavioral health, advocacy, or another regulated field is advantageous.

• Familiarity with tools such as Figma, Adobe CC, Canva, Frame.io, Air, or a similar suite is a plus.

🏝️ Benefits

• Comprehensive medical, dental, vision, and short-term disability benefits.

• Access to mental health services through insurance coverage, including Talkspace and EAP.

• 4 weeks of vacation accrued each calendar year, increasing to 5 weeks after 2 years of employment.

• Sick leave accrual at a rate of 1 hour for every 30 hours worked.

• 9 paid holidays annually.

• 12 weeks of fully paid parental leave after 6 months of employment.

• 401(k) retirement savings plan.

• Opportunity for remote work with company-provided hardware.

• Engage in meaningful, life-saving work.