Director of Audience

This is a fully remote position, open to applicants in Iowa.

📋 Description

• Establish the vision and roadmap for BLOX Audience+.

• Take charge of product strategy and roadmap that align with partner subscription objectives, market demands, and BLOX Digital’s priorities.

• Discover opportunities to enhance acquisition, engagement, retention, and audience monetization throughout the subscriber lifecycle.

• Prioritize initiatives based on customer insights, revenue potential, usability, technical dependencies, development effort, and long-term product value.

• Define investment outcomes and effectively communicate roadmap priorities, trade-offs, and progress to stakeholders and partners.

• Lead the discovery and requirements for audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys.

• Enhance subscription experiences across checkout, account access, renewal, cancellation, and reactivation.

• Guide the development of tools for offer testing, performance analysis, and audience insights.

• Assess practical applications of AI and automation for targeting, workflows, and subscription outcomes.

• Collaborate with engineering, design, analytics, product leaders, sales, marketing, implementation, and support teams.

• Maintain the product backlog and make decisions regarding scope, sequencing, dependencies, and trade-offs.

• Improve reliability, performance, scalability, and integrations within the BLOX ecosystem and third-party systems.

• Oversee validation, launch preparedness, and post-release evaluations.

• Create feedback processes through customer research, usage data, support trends, sales, and implementation insights.

• Involve partners in discovery, usability testing, and pilot programs.

• Provide customer-facing teams with product positioning, release instructions, and training.

• Set metrics for feature adoption, task completion, reliability, conversion, subscription revenue, engagement, and retention.

• Assess results against baselines and differentiate product impacts from pricing, campaigns, seasonality, and other factors.

• Monitor subscription technology, payment experiences, audience data practices, and competitor solutions.

• Create business cases for product investments and determine what to enhance, refine, or discontinue.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, or a related field, or an equivalent combination of education and work experience.

• Extensive experience in product management, digital product strategy, subscription growth, audience development, or a related commercial field, with a proven track record of advancing technology products.

• Proven success in transforming early-stage concepts into launched products, commercial offerings, partnerships, or revenue-generating programs.

• Experience managing a product roadmap, prioritizing development, defining requirements, and collaborating closely with engineering and design teams.

• Strong commercial acumen, including experience evaluating market demand, creating business cases, and assessing financial viability.

• Knowledge of subscription economics and the interplay between acquisition, pricing, engagement, churn, and customer lifetime value.

• Ability to analyze product and audience data, evaluate experiments, and translate results into clear development priorities.

• Experience negotiating partnerships and engaging with senior decision-makers both inside and outside the organization.

• Ability to lead intricate, cross-functional initiatives, with excellent communication, presentation, and relationship-management skills.

• Comfort in a dynamic environment with a high level of ownership and uncertainty, adopting a practical, entrepreneurial approach to execution.

• Willingness and ability to travel as required by business needs.

• Experience in industries such as media, subscriptions, membership, local commerce, education, technology, or others undergoing business-model transformation is beneficial but not mandatory.

• Familiarity with paywalls, customer data platforms, experimentation tools, or payment and renewal systems is essential.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holidays.

• Opportunities for professional growth and development.

• Flexible work arrangements and a supportive work environment.