Director of Audience

This is a fully remote position, open to applicants in Iowa.

📋 Description

• Establish the vision and roadmap for Audience+

• Take ownership of product strategy and roadmap that aligns with partner subscription objectives, market demands, and BLOX Digital’s priorities

• Discover opportunities to enhance acquisition, engagement, retention, and audience monetization

• Prioritize initiatives based on customer insights, revenue potential, usability, technical dependencies, development effort, and product value

• Define outcomes for product investments and effectively communicate roadmap priorities, tradeoffs, and progress

• Lead product discovery and requirements for audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys

• Enhance subscription experiences throughout checkout, account access, renewal, cancellation, and reactivation

• Guide tools for offer testing, performance analysis, and audience insights

• Assess practical applications of AI and automation for targeting, workflows, and subscription results

• Collaborate with engineering, design, analytics, and product leaders on requirements, acceptance criteria, and release planning

• Maintain the product backlog while making decisions regarding scope, sequencing, dependencies, and tradeoffs

• Improve reliability, performance, scalability, and integrations across the BLOX ecosystem and third-party systems

• Oversee validation, launch readiness, and post-release assessment

• Establish feedback processes through customer research, product usage data, support trends, sales, and implementation input

• Involve partners in discovery, usability testing, and pilot programs

• Convert customer challenges into scalable product enhancements

• Provide sales, marketing, implementation, and support teams with product positioning, release guidance, and training

• Set metrics for feature adoption, task completion, reliability, conversion, subscription revenue, engagement, and retention

• Analyze results against baselines and differentiate product impacts from pricing, campaigns, seasonality, and other factors

• Monitor subscription technology, payment experiences, audience data practices, and competitive solutions

• Develop business cases for product investments and decide what to expand, refine, or discontinue

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, or an equivalent combination of education and experience

• Extensive experience in product management, digital product strategy, subscription growth, audience development, or a related commercial area, with proven responsibility for advancing technology products

• Proven success in transforming early-stage ideas into launched products, commercial offerings, partnerships, or revenue-generating programs

• Experience managing a product roadmap, prioritizing development, defining specifications, and collaborating closely with engineering and design teams

• Strong commercial acumen, including experience evaluating market demand, creating business cases, and assessing financial viability

• Knowledge of subscription economics and the interplay between acquisition, pricing, engagement, churn, and customer lifetime value

• Ability to analyze product and audience data, evaluate experiments, and translate insights into clear development priorities

• Experience in negotiating partnerships and engaging with senior decision-makers both within and outside an organization

• Capacity to lead complex, cross-functional initiatives, with excellent communication, presentation, and relationship-management abilities

• Comfort in a dynamic environment with a high degree of ownership and ambiguity, adopting a practical, entrepreneurial approach to execution

• Willingness to travel as business needs dictate

• Experience in media, subscriptions, membership, local commerce, education, technology, or any industry undergoing business model transformation is advantageous but not mandatory

• Familiarity with paywalls, customer data platforms, experimentation tools, or payment and renewal systems

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Comprehensive health and wellness programs

• Opportunities for professional development and continuous learning

• Flexible work arrangements and a supportive work culture

• Access to innovative tools and technologies to enhance productivity