Director, Measurement – Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop measurement infrastructure from the ground up, including queries, dashboards, and daily internal campaign performance insights.

• Establish the reporting playbook and create a routine for weekly brand-facing updates and post-campaign analyses.

• Conduct bi-weekly measurement checkpoints, providing clients with actionable first-party insights and findings.

• Collaborate with Sales and Strategy to set measurable success criteria for campaigns prior to their launch.

• Manage first-party and third-party data to create a comprehensive measurement model.

• Transform custom and complex measurement into a paid, revenue-generating service.

• Expand the measurement analyst team and develop systems and processes for a growing technical group.

• Establish and lead the measurement function at #paid from its inception.

• Report to the CX Ops team and collaborate with platform data engineering on advanced tools.

• Personally create daily dashboards and queries that inform campaign decisions.

⛳️ Requirements

• Over 10 years of experience in marketing, media, or measurement strategy, with a strong foundation in first-party and third-party data.

• More than 5 years of experience in managing and developing teams.

• Proficient in SQL and skilled in building dashboards.

• Demonstrated ability to develop measurement capabilities from the ground up.

• Experience in agency settings, adtech, martech, or measurement platforms.

• An automation-focused mindset towards templating and systematizing reporting processes.

• Skilled at translating complex measurement insights into actionable narratives for non-technical stakeholders.

• Ability to prioritize effective and timely solutions over perfection.

• Capacity to influence across various functions without direct authority.

• Comfortable working in ambiguous, greenfield environments and resource-limited situations.

• Specific experience in creator or influencer measurement.

• Proven track record of turning measurement into a revenue-generating product line.

• Experience collaborating with engineering teams on measurement tools and infrastructure.

• Proficient in working directly with product and engineering teams.

🏝️ Benefits

• Variable pay (bonus or commission) may be available.

• Stock options may be provided.

• Additional perks and benefits may vary based on the role and location.

• Accommodation support will be available during the recruitment process.