Director, Integrated Strategy – B2B

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Design and implement integrated strategy projects for one or two B2B brands.

• Convert strategic direction into insights, fostering ideas, and briefs for creative, content, and experiential execution.

• Create strategic rationales that clarify the actions taken, their significance, and their impact on the business.

• Develop brand narratives that express character, conviction, and unique advantages.

• Assist creative teams in discovering strategic insights and comprehending how ideas function throughout the entire B2B lifecycle.

• Support media teams in understanding how ideas can scale and their presence in social and influencer contexts.

• Formulate content and sales enablement strategies that enhance the buying experience and optimize for LLMs.

• Identify where ideas engage buying groups and their visibility across paid media, owned channels, social platforms, and influencer collaborations.

• Conduct research on buyer signals and comprehend signal stacking.

• Coordinate creative, content, media, social, and influencer partners across various touchpoints.

• Brief brand partners and internal stakeholders on strategic initiatives.

• Collaborate with senior teams to gather feedback and ensure alignment with enterprise priorities.

• Exemplify integrated thinking and mentor junior strategists.

• Monitor the market translation of strategy and assist in measurement and learning.

⛳️ Requirements

• 6-10 years of strategy experience demonstrating proficiency in creative strategy, content strategy, experience strategy, and media strategy.

• Proven capability to develop and articulate innovative strategic insights, beyond mere execution of briefs.

• Established history of working with B2B brands in intricate strategic settings.

• Experience collaborating across creative, content, experience, and media functions.

• Comfort engaging with senior stakeholders in strategic discussions.

• Insight into how ideas spread and resonate within culture.

• Ability to manage multiple perspectives, audiences, and signals concurrently.

• Ease in transitioning between strategic thought and tactical execution.

• Knowledge of signal stacking.

• Authentic curiosity regarding the interplay between creative and experiential thinking.

• Evidence of a systems-oriented mindset, rather than a campaign-focused one.

• Effective communicator capable of briefing stakeholders with clarity.

• Ability to contribute ideas within a wider strategic framework.

• Collaborative nature.

• Capability to mentor and develop fellow strategists.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• A minimum of 15 paid holidays annually.

• Paid sick and safe leave.

• Paid parental leave.