Director, Integrated Media Strategy

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and manage B2B media strategies across a diverse range of client accounts.

• Transform client goals and overarching marketing and demand-generation strategies into actionable, comprehensive media plans.

• Identify and assess opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other channels.

• Provide strategic oversight throughout the campaign planning, activation, optimization, and reporting processes.

• Collaborate with channel specialists and activation teams to ensure precise campaign execution.

• Assist with in-platform campaign management and optimization as necessary.

• Analyze campaign performance and leverage data and insights to pinpoint optimization opportunities.

• Establish campaign measurement frameworks, KPIs, and reporting methodologies.

• Integrate learnings and performance insights into future planning and recommendations.

• Act as a trusted media advisor to clients.

• Lead or assist in client discussions regarding media strategy, planning, campaign performance, and optimization.

• Present media plans, results, insights, and strategic recommendations.

• Develop a deep understanding of clients’ businesses, industries, audiences, and competitive landscapes.

• Identify opportunities to enhance or expand the agency’s media offerings within existing client relationships.

• Cultivate and sustain relationships with B2B media vendors and platform partners.

• Evaluate vendor capabilities and provide recommendations.

• Assist in media negotiations to secure appropriate rates, placements, and added value.

• Oversee media budgets and manage investments with care.

• Stay informed on new media partners, platforms, tools, and B2B opportunities.

• Offer guidance, mentorship, and strategic direction to media team members.

• Review media plans and recommendations for strategic quality, accuracy, and alignment.

• Support the professional development of junior and mid-level team members.

• Promote collaboration among media, account management, demand strategy, creative, analytics, and other internal teams.

• Contribute to the advancement of Marketbridge’s media processes, tools, capabilities, and best practices.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

• 8+ years of experience in media strategy, planning, and buying, ideally within an agency setting.

• Extensive experience in developing and executing media strategies for B2B clients.

• Proven knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.

• Familiarity with The Trade Desk, DV360, or similar programmatic platforms.

• Experience managing significant media budgets and collaborating with media vendors and platform partners.

• Strong analytical skills with experience in interpreting media performance data and reporting.

• Experience leading client presentations and offering strategic media recommendations.

• Previous experience mentoring, managing, or providing direction to media professionals.

• Excellent communication, presentation, and relationship management skills.

• Ability to juggle multiple client accounts and adapt to rapidly shifting priorities in a dynamic agency environment.

• A collaborative mindset coupled with the ability to introduce new ideas, question existing methodologies, and work effectively across teams.

• Candidates must reside in Canada or the United States.

• Candidates must be eligible to work without visa sponsorship.

🏝️ Benefits

• Flexible PTO.

• Summer Fridays.

• Paid parental leave (up to 16 weeks for birthing parents).

• Company closure from Christmas to New Year’s.

• Comprehensive medical benefits.

• Free premium access to the Calm app.

• 401(k) with a 3% company contribution (US Only).

• Life insurance.

• Long-term disability coverage.

• AD&D coverage.

• Professional development fund ($500).

• Continuous learning programs.

• Company-provided laptop and accessories.

• Monthly Wi-Fi and cell stipend.

• ChatGPT Enterprise Access.

• Exclusive discounts through Perkopolis.