Director, Integrated Marketing

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the planning, development, and execution of global multi-channel marketing strategies and campaigns.

• Develop and implement integrated marketing strategies and tactical plans that align with the company's business objectives.

• Collaborate with cross-functional teams to ensure consistent messaging, branding, and customer experiences.

• Partner with market research and strategy teams to effectively reach and engage target customers.

• Monitor market trends and competitive landscapes to refine strategies and identify growth opportunities.

• Directly manage and mentor creative, content, and events teams.

• Lead and mentor marketers while promoting innovation, collaboration, accountability, and agile responsiveness.

• Set team objectives and KPIs, provide feedback, and support professional growth.

• Serve as a strategic advisor for campaign launches.

• Oversee the planning, execution, and measurement of integrated marketing campaigns.

• Coordinate email, social media, content marketing, events, and paid advertising initiatives.

• Utilize data-driven insights to optimize campaign performance and maximize ROI.

• Build and manage agile workflows, ensuring timely delivery of campaigns within scope and budget.

• Establish campaign retrospectives and continuous learning processes.

• Lead the development of content that engages target audiences and enhances brand awareness and loyalty.

• Ensure consistency in voice, tone, messaging, and adherence to brand guidelines across platforms and regions.

• Align channel plans, tactical plans, messaging, and creative assets with communication functions.

• Establish performance metrics and leverage analytics to measure, track, and optimize integrated marketing efforts.

• Prepare regular marketing performance reports and present insights to senior leadership.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• MBA is preferred.

• A minimum of 10 years of marketing experience with increasing responsibility in the healthcare industry or B2B agency environment.

• At least 5 years of experience in integrated marketing, with a proven history of managing successful marketing campaigns and guiding creative direction.

• Strong understanding of integrated marketing, digital marketing, content strategy, and event management.

• Excellent leadership and interpersonal skills, with the ability to inspire and motivate teams while building positive relationships across organizations and with senior management.

• Exceptional analytical and problem-solving skills, demonstrated experience in data-driven decision-making.

• Proficiency in project management, marketing automation, and analytics tools.

• Results-oriented with a thorough understanding of goal setting, performance metrics, and ROI optimization.

• Critical thinker with strong analytical skills and business acumen.

• Excellent writing skills and meticulous attention to detail.

• Ability to manage multiple projects simultaneously and produce high-quality communication deliverables under tight deadlines.

• Proven ability to collaborate with partners and other functions globally in a highly matrixed organization.

• Highly creative, capable of leveraging insights and data to drive decisions.

• Comfortable with challenging the status quo and advocating for innovative ideas.

🏝️ Benefits

• Competitive benefits package based on location.

• Transparent compensation and pay equity.