Director, Insights

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of Apartment Therapy Media's thought leadership strategy, pinpointing market gaps and creating as well as implementing bespoke research initiatives, white papers, webinars, and additional programs that enhance market presence and boost revenue.

• Recognize emerging consumer, cultural, and industry trends, transforming them into audience narratives that inform sales opportunities.

• Construct data-driven campaign justifications for RFP submissions and sales presentations to illustrate audience alignment and performance potential.

• Translate audience insights and brand narrative into marketable client-facing materials, such as presentations, one-pagers, meeting decks, website content, media kits, case studies, and research reports.

• Collaborate with clients and vendors to execute, evaluate, and summarize brand lift studies for campaigns.

• Spearhead the development and analysis of reader surveys and associated sales materials utilizing tools like SurveyMonkey.

• Manage and enhance the Home Team reader panel as a unique research asset.

• Cultivate relationships with research vendors including Nielsen, DISQO, and Collective Audience; provide training and oversee the research budget.

• Partner with Content, Product, and other departments to conduct audience research for special projects and new initiatives.

• Collaborate with the SVP of Marketing & Brand Strategy on insights initiatives aimed at fostering long-term revenue and readership growth.

⛳️ Requirements

• 8-10+ years of experience in consumer insights, audience research, or sales research, ideally within the media or publishing sectors.

• Demonstrated experience in developing thought leadership initiatives, including custom research, trend reports, white papers, and/or other client-facing insights projects.

• Strong storytelling abilities with a knack for converting complex data into engaging narratives.

• Background in supporting organizations focused on revenue generation.

• Proficiency in syndicated research tools and audience measurement platforms such as Nielsen, DISQO, or comparable systems.

• Experience in designing, conducting, and analyzing both quantitative and qualitative consumer research.

• Capability to identify emerging consumer and cultural trends and convert them into actionable business opportunities.

• Exceptional communication skills with experience in creating client-facing presentations and reports.

• Strong project management capabilities.

• Proficient in Keynote, Google Workspace, and survey tools like SurveyMonkey.

• Bachelor’s degree or equivalent professional experience.

• A passion for home, design, food, and lifestyle content is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and growth.

• A supportive and collaborative work environment.