Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead growth strategies and manage paid media campaigns across platforms such as Meta, Google, TikTok, and emerging channels.

• Distribute investment based on metrics such as incremental bookings, acquisition costs, contribution margin, location capacity, and profitability at the location level.

• Collaborate with Content and Marketing teams to create and test innovative concepts informed by guest feedback, gameplay, creators, and audience insights.

• Enhance same-store sales, optimize available capacity, and adjust marketing investments to align with local and seasonal demand.

• Experiment with and enhance landing pages, the discovery experience, and the booking process.

• Create email, SMS, referral, and reactivation initiatives to boost repeat customer visits.

• Establish scalable systems for franchise growth, which include campaigns, playbooks, tools, benchmarks, and reporting mechanisms.

• Develop replicable campaigns for new store openings, experience launches, and group events.

• Convert performance data into actionable insights for franchisees and regional operators.

• Drive AI-enabled initiatives, aligning marketing budgets with booking behaviors, customer data, and store economics, while employing incrementality testing and cohort analysis.

• Create and oversee dashboards that provide actionable insights into performance metrics.

• Direct growth marketing efforts for Sandbox VR’s global brand and retail venues, aiming to increase guest attendance and revenue.

⛳️ Requirements

• Over 10 years of experience in growth marketing, demonstrating a successful history of generating profitable consumer revenue and leading teams or agencies.

• Extensive, hands-on knowledge of paid media, budget distribution, and creative testing methodologies.

• Proven experience in expanding a multi-location business in sectors such as hospitality, entertainment, retail, or other capacity-constrained consumer markets.

• Strong analytical capabilities in areas such as attribution, incrementality, conversion rates, retention, contribution margin, and unit economics.

• Proven track record of transforming customer insights into effective creative concepts and new acquisition strategies.

• Experience in optimizing booking or purchasing funnels and collaborating on lifecycle marketing efforts.

• Capacity to navigate between strategic planning and hands-on execution within a resource-constrained environment, working effectively with Finance, Operations, creative teams, and franchise stakeholders.

• Demonstrated ability to utilize AI for campaign analysis, creative development, and experimentation, with the discernment to validate outputs against source data and measured outcomes.

🏝️ Benefits

• 4% 401k match

• Significant equity grants in a rapidly growing organization

• Robust medical benefits

• Full remote work from any of our currently approved US states

• Monthly internet & phone stipend