Director, Growth Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take ownership of the acquisition and conversion strategy, linking marketing investments to qualified pipelines, customer acquisition, and revenue across the SalesRabbit portfolio.

• Convert go-to-market priorities into a cohesive growth plan, leading the personnel, programs, investments, and partners responsible for its execution.

• Prioritize tasks, allocate resources, enhance performance, and articulate commercial outcomes.

• Enhance PPC and SEM efforts while identifying acquisition opportunities within existing products and the RoofRabbit launch.

• Oversee paid acquisition, integrated campaigns, prospect lifecycle management, conversion optimization, account-based marketing, and events.

• Collaborate with Product Marketing on buyer segmentation, positioning, product launches, sales enablement, competitive analysis, and customer adoption and expansion.

• Work alongside Brand and Content teams on creative and organic demand initiatives, and with Product on activation, self-service conversion, and sales-assisted product-led growth.

• Personally spearhead critical Growth Marketing initiatives while developing the team, operational rhythms, and capabilities necessary for scaling.

• Leverage AI and automation for research, segmentation, campaign development, personalization, experimentation, and analysis.

• Develop growth strategies with pipeline commitments, investment assumptions, conversion targets, and priorities across products, audiences, and buying motions.

• Manage PPC and SEM performance, integrated campaigns, targeting, bidding, offers, creative assets, landing pages, and conversion pathways.

• Guide prospect nurturing, trial communications, reactivation, and lifecycle programs.

• Direct paid media and specialized partners, holding them accountable for commercial results.

• Define shared funnel metrics, qualification standards, Sales handoff protocols, and performance indicators.

• Conduct funnel reviews, implement corrective actions, experiment, report findings, and make investment decisions.

• Collaborate with Product on activation, trial or freemium conversion, and product-qualified Sales handoffs.

• Create target-account programs with Sales and manage the commercial strategy for conferences, executive dinners, webinars, partner events, and field initiatives.

• Establish the Growth Marketing function, strategically hire and develop team members, mentor employees and partners, and make resource allocation decisions.

• Communicate performance metrics, differentiate between evidence and assumptions, and escalate significant risks with proposed solutions and recommendations.

⛳️ Requirements

• 8+ years of experience in B2B SaaS growth, demand generation, or revenue marketing, with substantial leadership responsibilities.

• Proven success in building or significantly enhancing a Growth Marketing function within a high-growth or transformative setting.

• Responsibility for substantial acquisition investments and demonstrable impact on qualified pipelines, bookings, customer acquisition, conversion rates, or growth efficiency.

• Extensive hands-on experience in PPC and SEM, encompassing targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis.

• Strong skills in lifecycle marketing and experimentation.

• Commercial acumen regarding acquisition costs, payback periods, pipeline economics, Sales conversion rates, and customer value.

• Experience collaborating with Product on activation, self-service conversion, or product-qualified Sales handoffs.

• Familiarity with working alongside Sales and Operations to enhance qualification, routing, follow-up, and funnel visibility.

• Capability to translate Product Marketing positioning and buyer insights into offers, campaign briefs, and conversion experiences.

• Experience in developing ABM or field programs linked to measurable commercial outcomes.

• Background in hiring and developing teams, managing agencies, and intervening personally when execution or performance needs improvement.

• Strong judgment under pressure, including the ability to halt ineffective work and reallocate resources as needed.

• Clear communication skills for executive-level interactions, with the ability to align senior stakeholders around decisions and commitments.

• Practical experience using AI and automation across various functions such as research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with proven repeatable workflows.

• Preferred experience in the roofing, home services, construction technology, field sales, or vertical SaaS sectors.

• Preferred experience in marketing a multi-product portfolio or platform.

• Preferred experience in scaling both sales-led and product-led acquisition strategies.

• Preferred experience in developing ABM and field programs that yield measurable commercial results.

• Preferred experience in founder-led, private-equity-backed, or significant transformation environments.

🏝️ Benefits

• 20 days of paid time off (PTO).

• 10 paid holidays.

• Comprehensive Medical, Vision, Dental, and Basic Life Insurance.

• 401(k) with employer matching.

• Company phone plan.