Director, Digital Marketing Services – SEO, Brand Visibility

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Plan, organize, and oversee digital initiatives for Cleveland Clinic.

• Manage ClevelandClinic.org and other public-facing web platforms.

• Lead website strategy to align with enterprise business and marketing goals.

• Oversee website content, design, and overall user experience.

• Supervise digital marketing professionals.

• Collaborate with Content & Creative Services for writing and design assistance.

• Manage large-scale, complex, mission-critical web projects.

• Oversee the collection and reporting of program performance metrics.

• Handle the website content management system, ensuring user experience and content discoverability.

• Lead the management and growth of the online library of digitized assets, including videos and images.

• Implement digital resources to support business and marketing initiatives.

• Assess and prioritize requests, delegate tasks, track performance, and ensure timely and budget-conscious delivery.

• Direct and manage the SEO team comprised of analysts and associates.

• Develop and execute SEO strategies to enhance search rankings, brand visibility, and traffic across Google and emerging AI search technologies, including LLMs.

• Monitor SEO performance and analyze website traffic to uncover growth opportunities.

• Broaden search strategy beyond Google.

• Align SEO strategies with wider digital marketing and organizational objectives.

• Mentor and provide support to analysts and associates.

• Engage stakeholders to communicate progress, share insights, and align SEO projects with organizational goals.

• Perform additional duties as required.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Internet/Digital Marketing, Computer Science, or a related field.

• Seven years of experience related to web management, including three years in managerial and business-to-consumer marketing roles.

• Proven ability to organize, plan, direct, manage, and sustain an effective web presence.

• Exceptional written and verbal communication skills.

• Familiarity with web-related technologies, current web trends, media development processes, and social media marketing strategies.

• Capability to perform work in a stationary position for extended periods.

• Ability to operate a computer and other office equipment effectively.

• Proficient in communicating and exchanging accurate information.

• Willingness to travel throughout the hospital system.

• Must adhere to Cleveland Clinic's influenza prevention program, which includes annual vaccination or an approved exemption.

🏝️ Benefits

• Remote work available Monday through Friday, from 8:00 a.m. to 5:00 p.m.

• Support and recognition from Cleveland Clinic.

• Accommodation for annual influenza vaccination or approved exemption.

• Drug-free workplace with post-offer controlled-substance testing.