Director, Digital Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take ownership of the vision, roadmap, budget, and performance for Arctic Wolf's digital marketing division.

• Develop strategies for paid media, SEO, and investments in digital experiences.

• Lead the hiring, coaching, and development of digital marketing managers and specialists.

• Establish frameworks for intake and prioritization, ensuring timely and high-quality delivery.

• Manage relationships, contracts, budgets, and performance targets with external digital advertising agencies.

• Align organic and paid strategies across SEO and SEM channels to achieve common pipeline objectives.

• Collaborate with digital creative and web development leadership to enhance the global website and optimize digital user journeys.

• Set standards for testing, auditing, and optimizing landing pages, promotions, and messaging.

• Ensure alignment of digital marketing strategy with demand, regional, product, and communications leadership.

• Provide guidance to senior leadership on digital experience strategies for customers, prospects, partners, sales, and investors.

• Manage documentation, maps, and use cases related to digital touchpoints.

• Perform competitive analysis of digital marketing tactics and translate insights into actionable recommendations.

• Represent digital marketing in cross-functional Revenue Marketing planning efforts.

• Report directly to the VP of Global Acquisition Marketing.

⛳️ Requirements

• Demonstrated experience managing multi-million dollar digital media and agency budgets, with a focus on pipeline and revenue results.

• Strong background in presenting digital strategies and performance metrics to senior and executive leadership.

• Proven experience in identifying target audiences and crafting digital campaigns that engage, inform, and motivate at scale.

• Extensive experience in developing high-yield digital inbound strategies, ranging from search engine marketing to social media and paid media.

• Advanced understanding of website management, marketing automation, digital media, and analytics tools (e.g., Google Analytics, etc.).

• Proficient in digital advertising strategies and platforms, including Google, Bing, and programmatic solutions.

• Willingness to travel up to 15% or less.

• Over 12 years of experience in digital marketing, showcasing a strong record of results-oriented digital go-to-market strategies, website conversion optimization, digital advertising, and analytics.

• More than 5 years of experience in leading and developing digital marketing teams, including hiring and career growth initiatives.

• Experience in B2B software-as-a-service (SaaS) or cybersecurity marketing.

• Proficient in managing global digital marketing agency relationships.

• Experience in building in-house digital marketing teams.

• Expertise in developing and scaling A/B, multivariate, and usability testing programs across a team.

• Candidates participating in remote interviews are expected to be on camera throughout all video interactions.

• Background checks are mandatory for this position.

• Job offer may be contingent on authorization to access software or technology regulated under U.S. export control laws and regulations, if applicable.

🏝️ Benefits

• Equity opportunities for all employees.

• Flexible time off and paid days for volunteering.

• 401k matching program.

• Access to training and career development programs.

• Comprehensive private benefits plan encompassing medical, mental health, dental, disability, life, AD&D, and additional value-added services.

• Robust Employee Assistance Program (EAP) offering mental health services.

• Support for fertility and paid parental leave.

• Variable incentive compensation structure.

• New hire equity grants.

• Accommodation assistance available for candidates and employees with disabilities or other specific needs.