Director, Digital Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how the digital team assesses, clarifies, and enhances performance across Amazon, Walmart, Target, TikTok Shop, Costco, Sam's Club, Best Buy, and DTC.

• Establish definitions for KPIs, their calculation methods, documentation, and ensure organizational compliance.

• Integrate disparate retailer data into a unified source of truth.

• Manage the metric dictionary and address any discrepancies in dashboards.

• Specify metrics, methodologies, and reporting schedules for sales, market share, media, content, and product availability.

• Link retail media and social expenditure to downstream sell-through and incremental sales.

• Design and analyze incrementality tests, geo/DMA holdouts, matched-market assessments, dayparting and flighting analyses, content evaluation, regression and causal impact analyses, share monitoring, promotional lift, cannibalization, as well as new-to-brand and repeat-purchase studies.

• Provide insights at the category and portfolio level for quarterly business reviews and joint business planning.

• Collaborate with data engineering to convert commercial queries into data needs and business logic.

• Oversee, mentor, and develop the analytics team.

• Support new business initiatives and renewals with narratives driven by analytics.

• Discover opportunities to productize analytics capabilities.

⛳️ Requirements

• 8+ years of experience in analytics, including 3+ years in a leadership role, within retail, CPG, e-commerce, or an agency/consultancy serving these sectors.

• Extensive, hands-on experience with Amazon, covering both 1P and 3P models.

• Proven ownership of measurement processes for at least two significant retail channels, one being Amazon or Walmart.

• A history of designing and interpreting incrementality tests and assessing performance at the geographic/DMA level.

• Proficient in writing SQL queries and creating views in a BI tool.

• Power BI is preferred; Tableau or Looker is also acceptable.

• Capable of explaining uncertainty transparently to a non-technical audience.

• Exceptional written and verbal communication skills; able to engage effectively with a CMO and a category buyer.

• Familiarity with MMM, marketing mix or media measurement vendors, and third-party attribution platforms.

• Experience with Walmart Connect media measurement and Walmart Marketplace.

• Knowledge of Microsoft Fabric, Databricks, Snowflake, or BigQuery.

• Proficiency in Python or R for analytical tasks.

• Experience in building or evaluating AI/LLM-assisted analytics and reporting workflows.

🏝️ Benefits

• Competitive salary and eligibility for bonuses.

• Comprehensive benefits package.

• 401K with company matching.

• Unlimited PTO.

• Flexible hybrid or remote work environment.

• A culture that emphasizes high ownership, high performance, and high collaboration.

• The chance to collaborate with leading consumer brands and influence the future of commerce.