Director, Creative Copywriting

This is a fully remote position, open to applicants in Arizona, +10 more states.

📋 Description

• Define and enhance HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and standards of creative excellence.

• Drive narratives for global brand campaigns, product initiatives, seasonal projects, and significant brand experiences.

• Develop messaging architectures, naming strategies, and verbal systems.

• Lead, mentor, and nurture a high-performing team of writers.

• Assess team structure and resource needs, including internal talent, freelancers, and agencies.

• Promote an inclusive and collaborative creative culture.

• Transform global brand, business, product, and marketing initiatives into a multi-year editorial strategy.

• Collaborate with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications, and Regional teams.

• Articulate creative strategy, recommendations, and business rationale to creative teams, leaders, and executives.

• Oversee integrated storytelling across film, photography, digital, social, retail, e-commerce, CRM, print, experiential, and emerging platforms.

• Incorporate AI-driven thinking and tools into the copy discipline.

• Provide creative guidance from strategy and concept development through production and toolkit delivery.

• Ensure verbal expression aligns with standards for clarity, cultural relevance, accuracy, tone, craft, and global consistency.

• Direct copy-discipline priorities, staffing, resource allocation, and scopes for external partners.

• Identify capacity constraints, delivery risks, and competing priorities.

⛳️ Requirements

• Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience.

• Over 10 years of experience in agency and brand advertising, brand marketing, editorial, publishing, or an in-house creative organization.

• Experience ideally within the sport, lifestyle, footwear, or another culture-driven industry.

• Substantial experience leading a Copy, Editorial, Content, Product storytelling, Campaign, or Brand Storytelling function within a complex, global, or matrixed organization.

• Proven experience managing senior creative talent, establishing departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders, and achieving results through a team.

• A portfolio showcasing strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development, and culturally relevant storytelling across global consumer touchpoints.

• Exceptional command of English, including writing, editing, verbal identity, and narrative structure.

• Strong strategic, conceptual, and commercial thinking abilities.

• Skills in people leadership, coaching, performance management, resource planning, and organizational design.

• Excellent judgment, decisiveness, presentation, stakeholder influence, and communication skills.

• Ability to prioritize complex global initiatives, navigate ambiguity, manage change, and build trust within a matrixed organization.

• Cultural curiosity and understanding of advertising, running, sport, fashion, entertainment, technology, and emerging creative tools.

• Practical knowledge of integrating AI into copy team workflows.

• Must reside in Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, or Washington.

🏝️ Benefits

• Competitive compensation programs and bonuses.

• Financial planning and wellbeing programs.

• Income protection, expense support, and investment plans.

• Time-away-from-work plans.

• Generous discounts.

• Community-based programs.

• Personal and professional development opportunities and support.

• Health and wellness programs and offerings.