Director, Consumer Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete consumer lifecycle from app installation to activation, engagement, subscription conversion, retention, and support.

• Create AI-driven, agent-supported consumer assistance that includes deflection, escalation routes, SLAs, and feedback loops from the voice of the customer.

• Design customized lifecycle journeys encompassing onboarding, engagement, habit formation, win-back strategies, and transitioning from free to premium.

• Develop and enhance a consumer knowledge base.

• Generate reports that highlight areas for improvement and opportunities for growth.

• Implement onboarding and activation processes that deliver measurable first value promptly.

• Oversee lifecycle messaging through email, push notifications, and in-app channels.

• Enhance retention, engagement, and re-engagement using cohort analysis, identifying churn signals, and targeted initiatives.

• Manage the consumer health dashboard, tracking acquisition handoff, activation, engagement, conversion, retention, and support health.

• Choose, develop, and integrate scalable tools with AI agents into workflows.

• Collaborate with Marketing and Consumer Product teams on app enhancements, product roadmaps, proactive messaging, retention strategies, and growth initiatives.

• Deliver weekly consumer reporting to support executive decision-making.

⛳️ Requirements

• Senior-level hands-on executor without team management responsibilities.

• Proven experience in establishing AI-native operations and production AI tools, including agents, automations, and workflows.

• At least five years of experience in consumer B2C lifecycle management, growth, CRM, or consumer success.

• Direct responsibility for activation, retention, or conversion metrics at a significant scale.

• Proficient with lifecycle and analytics tools such as AppsFlyer, Braze, Iterable, OneSignal, Mixpanel, Amplitude, or similar platforms.

• Strong background in working with consumers in customer success, support, or related roles.

• Comfortable operating in a fast-paced, dynamic environment that demands agility and adaptability.

• Experience with health, nutrition, wellness, or subscription-based consumer applications is a plus.

🏝️ Benefits

• Competitive base salary.

• Bonus opportunities.

• Significant equity participation.

• Fully remote working arrangement.

• Occasional travel for in-person meetings.