Direct Response Copywriter

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Craft attention-grabbing headlines for static advertisements across a variety of DTC and e-commerce brands.

• Generate numerous headline variations for a single concept, employing diverse voices and structures.

• Conduct research on customer insights through reviews, Reddit discussions, competitor advertisements, and authentic customer language.

• Utilize the Meta Ad Library to analyze competitor creative efforts and uncover emerging trends.

• Transform research findings into briefs that outline angles, headlines, and visual direction for the internal design team.

• Examine live ad performance metrics to pinpoint effective, fatigued, and underrepresented creative angles.

• Create new angles and formats informed by performance analytics.

• Evolve into research-informed personas, messaging strategies, and creative forecasts.

• Leverage AI tools such as Claude, ChatGPT, and others for research, persona development, and workflow enhancement.

• Collaborate within a copy-focused creative strategy team while the full creative team implements briefs.

• Concentrate on copy and strategy without engaging in direct client communication.

• Achieve KPIs for successful ads, quality of copy and briefs, creative diversity, speed of iteration, and 30/60/90-day ramp-up.

⛳️ Requirements

• Demonstrated experience in direct response copywriting within DTC/e-commerce.

• Proficiency in creating long-form VSLs, sales emails, sales pages, ad scripts, or static ad copy.

• Knowledge of avatars, awareness levels, audience sophistication, and conversion-oriented copy.

• Established end-to-end research methodology utilizing authentic customer language, reviews, and competitor advertisements.

• Capability to produce clear, attention-grabbing copy with various distinct interpretations of a single angle.

• Skill in articulating the rationale behind an angle's effectiveness prior to testing.

• Exceptional written and verbal English skills.

• A portfolio or work samples showcasing strong copy and research-driven insights.

• Proficiency with AI tools such as Claude and ChatGPT.

• Capacity to manage multiple accounts concurrently in a fast-paced, high-volume creative setting.

• Experience in developing personas, messaging strategies, or creative briefs is advantageous.

• Hands-on experience with Meta Ads Manager performance analysis and accountability to acquisition KPIs is a plus.

🏝️ Benefits

• Fully remote working arrangement.

• Regular creative workshops.

• Extensive integration of AI technologies.

• Clear progression path into creative strategy.

• Defined KPIs and structured feedback mechanisms.

• Comprehensive back-office support from Mint Source for payroll, onboarding, and HR.

• Competitive remuneration discussed individually based on experience.