Direct Response Copywriter

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee the entire creative process from drafting scripts to final production.

• Create high-performing ads for paid advertising channels.

• Enhance key advertising metrics across various digital platforms.

• Write scripts for direct-response advertising materials.

• Evaluate Meta creative performance data to refine creatives and boost effectiveness.

• Collaborate with the marketing team on innovative creative concepts.

• Conduct research on customers and competitors.

• Generate monthly and quarterly reports on creative performance.

• Identify actions to scale Meta Ads through improved creative strategies.

• Produce a minimum of 15 ad briefs weekly.

• Develop VSL briefings comprehensively, covering angle, hook, script, and structure.

• Design AI-enhanced concepts and hooks for paid video campaigns.

• Collaborate with editors and performance marketers for testing initiatives.

• Adjust strategies based on insights from creative performance data.

• Work directly with the founders of a rapidly expanding direct-to-consumer pet-products company, specializing in cat and dog water fountains, filters, and accessories through platforms like Shopify, Amazon, and Chewy.

⛳️ Requirements

• Fully remote position.

• Proficiency in English.

• Minimum of 3 years of experience in performance-driven creative for DTC brands or within a creative agency.

• Strong analytical skills are essential.

• Hands-on experience with performance data analysis using Northbeam and Facebook Ads.

• Familiarity with spreadsheets and reporting tools.

• Availability to work overtime or on weekends as required.

• Excellent cultural fit that aligns with company values.

• Willingness to work closely with the founders and significantly contribute to the company's growth.

• Proven experience in VSL copywriting for direct-response and performance brands.

• Extensive DTC background, including brand naming and budget management from previous roles.

• Demonstrated success with both short- and long-form Meta VSLs.

• Current AI technology actively utilized in production.

• Ability to produce high volume and quality work concurrently without needing constant oversight.

• Strong understanding of DTC and modern consumer brands.

🏝️ Benefits

• Competitive performance bonus structure.

• Bonus based on a percentage of ad spending.

• Fully remote work environment.