Copywriter – Strategist, VSL, AI

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee the entire creative process from initial scripting to final output.

• Create high-performing creatives for paid advertising channels, such as Meta VSLs, UGC ads, and direct-response advertisements.

• Write scripts for direct-response creatives.

• Evaluate Meta creative performance metrics to enhance creatives and boost advertising effectiveness.

• Collaborate with the marketing team to generate innovative creative concepts and ideas.

• Conduct research on customers and competitors.

• Generate monthly and quarterly reports on creative performance.

• Determine strategies for scaling Meta Ads through optimized creative content.

• Produce a minimum of 15 ad briefs weekly while ensuring both volume and quality.

• Develop comprehensive VSL briefings including angle, hook, script, and structure.

• Create AI-driven concepts and hooks for paid video content.

• Collaborate with editors and performance marketers to conduct testing.

• Adjust strategies based on insights from creative performance data.

⛳️ Requirements

• Fully remote position.

• Proficient in English.

• Over 3 years of experience in performance creative for DTC brands or within a creative agency.

• Strong analytical abilities with hands-on experience in interpreting data from Northbeam, Facebook Ads, spreadsheets, and reporting tools.

• Willingness to work overtime or weekends when necessary.

• Excellent cultural alignment with the company's stated values.

• Enthusiasm for contributing to the company's growth and collaborating closely with the founders.

• Proven experience in VSL copywriting for direct-response or performance brands.

• Extensive DTC experience, including brand naming and understanding of expenditure levels from previous work.

• Demonstrated experience with both short- and long-form Meta VSLs, particularly long-form.

• Current AI technology stack actively utilized.

• Capability to deliver high volume and quality output within the same week without supervision.

• Strong familiarity with DTC and contemporary consumer brands.

🏝️ Benefits

• Attractive performance bonus structure.

• Bonus based on a percentage of ad spend.

• Fully remote work environment.