Direct Response Copywriter

This is a fully remote position, open to applicants in Malaysia, +4 more countries.

📋 Description

• Generate a steady flow of engaging hooks, narratives, and arguments to exceed the performance of control advertisements.

• Create persuasive new claims and mechanisms that set products apart while ensuring compliance with regulations.

• Design and refresh customer personas to identify psychological triggers, objections, and motivators.

• Leverage research and surveys to derive consumer insights and pain points, aiding the development of testable copy hypotheses.

• Evaluate competitor and cross-industry strategies to discover new messaging opportunities and innovative angles.

• Detect funnel gaps using campaign analytics and enhance copy to optimize ROAS and LTV.

• Apply conversion-oriented enhancements throughout crucial funnel stages.

• Revise ad copy, landing pages, and listicles based on testing insights and performance metrics.

• Ensure that written materials align with established brand standards.

• Develop product-benefit claims that comply with HSA/FTC/FDA/ASA guidelines.

• Collaborate with legal and R&D teams to create compelling, legally compliant claims.

• Work alongside legal and regulatory teams to avoid misleading or flagged content.

• Utilize AI tools to expedite first drafts and explore various copy options.

• Establish and maintain prompt libraries and writing frameworks.

• Determine where AI can minimize low-value writing time without sacrificing quality or maintaining voice integrity.

• Partner with media buyers, designers, and editors to ensure creative execution aligns with growth objectives.

• Engage in weekly and monthly creative rhythms.

• Write persuasive copy for supplements across advertorials, landing pages, upsells, cross-sells, static ads, and video ads.

• Condense each product's narrative into key copy lines that assist customers in making informed health decisions.

⛳️ Requirements

• 3-5 years of copywriting experience in an agency or in-house setting for brands generating 8-9 figures.

• Demonstrated ability to enhance conversion rates, ROI, and overall campaign performance through optimized copy.

• A robust portfolio showcasing samples of both long-form and short-form copy, including Facebook Ads, landing pages, and listicles.

• Established framework for research, identification of psychological triggers, and testing of messages and angles (including customer interviews, “copymining” from forums, surveys, and reviews).

• Proficiency in AI tools like Claude and Chat GPT for conducting research and producing impactful copy.

• Experience in a regulated industry, preferably in health and wellness.

• Background in collaborating with UGC creators.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth within the company.

• Flexible work environment with remote options available.