Digital Revenue Director

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take ownership and enhance B2C cost-per-acquisition across all paid and organic channels.

• Expand successful channels including Google, Meta, programmatic, and affiliates.

• Experiment with and implement new acquisition strategies and growth initiatives.

• Manage revenue generated through digital programs independently of a sales representative.

• Improve conversion funnels, landing pages, and checkout experiences.

• Collaborate with product and marketing teams to boost conversion rates and average order value.

• Develop and expand the digital revenue engine.

• Create and oversee a repeatable, scalable B2C lead generation system.

• Set KPIs for traffic, leads, conversion, and revenue.

• Focus on growth and efficiency optimization.

• Work with B2B teams to enhance B2B campaigns.

• Propel growth for myCNAjobs.

• Manage performance reporting and insights across digital channels.

• Utilize data for budget allocation, channel strategy, and experimentation.

• Create attribution models to determine true ROI.

• Comply with HealthStream security policies, procedures, and required training.

• Report to the VP, MissionCare, and present strategies and ideas while optimizing campaigns and collaborating with technology, product, and partners.

⛳️ Requirements

• Bachelor’s degree preferred or equivalent experience.

• Over 8 years of experience in paid acquisition and performance marketing with proven results.

• Previous job board experience is advantageous.

• Established history of generating revenue or large-scale acquisition through online lead generation initiatives.

• Strong grasp of conversion optimization, funnels, and digital monetization.

• Highly analytical with the ability to make data-driven decisions.

• Adaptable in a fast-paced, test-and-learn setting.

• Experience in the jobs, marketplace, or lead generation industry is highly valued.

• Background in high-volume consumer acquisition or two-sided marketplaces.

• Proven experience in scaling digital programs with direct revenue responsibility.

• Proficient in computer skills, including Office Suite.

• Exceptional written and verbal communication abilities.

• Strong customer service and communication skills.

• Responsible for achieving sales and corporate objectives.

• Possess servant leadership qualities to support, guide, lead, and motivate a team while establishing clear expectations and fostering a positive team environment.

• Ability to lead within a dynamic and complex team-selling context.

• Capable of communicating effectively with personnel at all levels.

• Skillful in articulating a point of view clearly.

🏝️ Benefits

• Competitive Compensation & Bonuses.

• Comprehensive Insurance Plans.

• Mental and Physical Health Support.

• Work-from-home flexibility.

• Fitness Center Reimbursements.

• Generous time off for volunteering.

• Wellness workshops.

• Buddy Program for new HealthStreamers.

• Opportunities for career growth.

• Continuous learning opportunities.

• Free employee parking at our Resource Centers in Nashville and San Diego.

• Medical, Dental, and Vision insurance.

• Paid Time Off.

• Parental Leave.

• 401k and Roth options.

• Flexible Spending Account.

• Health Savings Account.

• Life Insurance.

• Short- and Long-Term Disability coverage.

• Medical Bridge Insurance.

• Critical Illness Insurance.

• Accident Insurance.

• Identity Protection.

• Legal Protection.

• Pet Insurance.

• Employee Assistance Program.

• Fitness Reimbursement.

• Quarterly bonuses.