Digital Marketing Subject Matter Expert

This is a fully remote position, open to applicants in South Africa, +2 more countries.

📋 Description

• Evaluate current learning resources, activities, assessment briefs, case studies, and practical examples to ensure they align with contemporary AI-driven digital marketing practices.

• Offer expert insights on how generative AI and emerging technologies are transforming digital marketing workflows, capabilities, outcomes, and professional expectations.

• Create actionable guidance illustrating how marketers can leverage AI effectively, while incorporating critical thinking, professional judgement, brand context, and commercial awareness.

• Provide advice on assessment design, highlighting which skills remain essential to evaluate in an era where AI can generate first drafts, analysis, and routine marketing outputs.

• Collaborate with learning designers and academic contributors to convert established curriculum frameworks into credible, applied learning experiences.

• Develop and enhance practical source materials, worked examples, case studies, activity guidance, and assessment content rooted in current marketing practices.

• Clarify the distinction between technically proficient outputs, including those assisted by AI, and high-quality practitioner work, translating this difference into clear assessment criteria and learner guidance.

• Document concise practical walkthroughs showcasing how an experienced digital marketer approaches selected AI-enabled tasks, tools, decisions, or workflows.

• Share practitioner insights on common marketing challenges, errors, trade-offs, constraints, and decision-making points, including the risks and limitations associated with AI-generated work.

• Ensure consistency in practitioner expectations, terminology, examples, assessment standards, and professional relevance across various areas of the program.

• Engage in selected discussions with academic, learning, and other senior stakeholders, presenting practitioner recommendations in a clear and constructive manner.

• Operate effectively within established curriculum parameters and existing materials, identifying where subject matter expertise can provide the most value without unnecessarily redesigning content beyond the agreed scope.

⛳️ Requirements

• Proven current, hands-on experience utilizing generative AI and emerging technologies within professional digital marketing workflows.

• Strong comprehension of how AI is reshaping digital marketing strategy, research, content creation, campaign execution, optimization, analytics, and professional decision-making.

• Demonstrated capability to critically assess AI-generated marketing outputs and apply professional judgement to challenge, refine, contextualize, and improve them.

• Significant current professional experience in digital marketing strategy, channels, campaign development, execution, optimization, and measurement.

• In-depth digital marketing subject matter expertise with the professional credibility to provide authoritative guidance on contemporary practices.

• Strong understanding of customer journeys, campaign planning, channel selection, content, performance measurement, experimentation, optimization, and commercial decision-making.

• Proven ability to differentiate strong professional work from merely technically competent outputs and clearly communicate that distinction to non-specialists.

• Capacity to review existing materials for accuracy, credibility, relevance, consistency, and alignment with current professional practices.

• Excellent written communication skills and the ability to distill complex professional judgement into concise, practical, and usable guidance.

• Confidence in collaborating with learning designers, academic contributors, senior stakeholders, and other subject matter specialists.

• Experience in contributing to professional learning content, assessments, case studies, capability frameworks, mentoring, or professional education would be advantageous.

• Experience in both B2B and B2C digital marketing environments would be advantageous.

🏝️ Benefits

• Collaborative, people-centered performance culture.

• Opportunities to share specialist expertise within a dynamic professional environment.

• Remote contract working arrangement.

• Chance to apply modern AI and digital marketing expertise to the creation of professionally relevant learning experiences.