Digital Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop, schedule, and distribute marketing emails, P2P/A2P text messages, press releases, and social media advertisements.

• Implement rapid-response communications when priorities change.

• Utilize AI tools to enhance speed, accuracy, and efficiency.

• Create and manage audience lists in HubSpot.

• Apply tagging, segmentation, and attribution standards effectively.

• Ensure that all communications reach the designated audience.

• Publish blog articles and website content using Webflow.

• Distribute content through the YAL Action Center.

• Collaborate with external vendors for live calls and robocalls.

• Assist in social media publishing as required.

• Support various Marketing projects as priorities evolve.

• Identify areas for workflow improvements and operational efficiency.

• Analyze deployment performance data to uncover opportunities for enhancing future deployments.

• Report directly to the Director of Digital Marketing.

⛳️ Requirements

• Outstanding attention to detail and organizational abilities, with the capability to perform repetitive, process-driven tasks accurately and consistently.

• Strong technical skills and a quick learner of new software and platforms.

• Ability to juggle multiple priorities and deadlines while maintaining a high level of accuracy.

• Proficient in using Google Workspace or Microsoft Office.

• Excellent communication abilities, including proactive updates on deadlines, resource requirements, and potential challenges.

• Strong alignment with the mission and principles of Young Americans for Liberty.

• Experience with HubSpot or other CRM/email marketing platforms.

• Familiarity with Webflow, Meta Ads, or SMS/text messaging platforms.

• Knowledge of AI tools such as ChatGPT, Claude, or Gemini.

• Experience in evaluating digital marketing performance data.

• Understanding of legislative advocacy or political organizations.

• A cover letter outlining commitment to YAL’s mission, alignment with its principles, and relevant experience.

• A resume.

🏝️ Benefits

• Health coverage (including dental and vision).

• Health Savings Account (HSA) for qualifying plans.

• Short- and long-term disability insurance.

• Life insurance.

• 401(k) plan with a match of up to 4%.

• Generous paid time off.

• Unlimited PTO after the first year.

• Opportunities for professional development.