Digital Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design, oversee, and enhance GoHighLevel funnels, landing pages, workflows, and email follow-up sequences.

• Strategize and manage a social media content calendar that highlights the client’s coaching services, expertise, and published book.

• Generate content ideas, video hooks, scripts, captions, and calls to action.

• Produce and edit videos utilizing AI tools, along with creating graphics and written social media posts.

• Transform footage, interviews, testimonials, and book content into new material.

• Handle social media publishing and audience engagement, with an initial emphasis on LinkedIn.

• Link content to landing pages and next steps that promote inquiries and consultation bookings.

• Enhance website content and SEO to draw relevant Google traffic.

• Follow up with leads generated from content, events, referrals, and prior consultations.

• Oversee lead nurturing with follow-ups at 30, 60, and 90 days.

• Keep organized CRM records and monitor content performance, website traffic, qualified leads, and bookings.

• Utilize results to refine content, funnels, and follow-up strategies.

• Promote the client’s coaching services and book while consistently generating qualified inquiries.

⛳️ Requirements

• Prior professional experience in digital marketing, specifically in social media content creation and management.

• Practical experience in building and managing GoHighLevel funnels, landing pages, workflows, and email automations.

• A portfolio showcasing video editing, social media content, and funnel projects.

• Experience in creating and editing videos using AI tools.

• Capability to conceive content ideas and translate them into polished posts and videos.

• Proficient English copywriting skills for captions, scripts, landing pages, and emails.

• Familiarity with SEO and website content optimization techniques.

• Understanding of how to attract qualified prospects and guide them towards booking consultations.

• Excellent written and spoken English for effective communication with prospects.

• Ability to manage deadlines, ensure consistent publishing and follow-ups, and work autonomously.

• Highly preferred: experience in promoting coaching programs, fitness services, or other high-ticket offerings.

• Highly preferred: background in building a personal brand or promoting a book.

• Highly preferred: experience in generating leads via LinkedIn.

• Highly preferred: examples of marketing campaigns that led to qualified inquiries or booked consultations.

• Availability for part-time work to begin.

🏝️ Benefits

• Opportunity for full-time employment.

• Possibility of additional hours as the business expands.

• Flexibility to work from home.