Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design and implement digital marketing strategies across various channels.

• Oversee and enhance campaigns on Google Ads and Meta Ads.

• Create and manage content for social media platforms.

• Organize the production of written, visual, and short-form video content.

• Maintain and update website content, including basic SEO practices.

• Perform keyword, competitor, and market analysis.

• Apply SEO techniques to boost organic search visibility and traffic.

• Develop and oversee email marketing campaigns and manage databases.

• Monitor campaign results and pinpoint areas for improvement.

• Analyze marketing data through Google Analytics and other reporting tools.

• Generate regular performance reports and share key findings.

• Organize marketing calendars, campaigns, and deadlines.

• Collaborate with external designers, developers, and suppliers as necessary.

• Stay updated on digital marketing trends, tools, platforms, and best practices.

• Identify opportunities to enhance lead generation, engagement, and conversion rates.

• Collaborate closely with the Australian team while independently managing priorities.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing.

• Strong grasp of digital marketing concepts and campaign execution.

• Proficiency in SEO, Google Ads, Meta Ads, social media, and email marketing.

• Excellent analytical and reporting capabilities.

• Familiarity with Google Analytics and digital advertising platforms.

• Outstanding written and verbal English skills.

• Strong attention to detail and exceptional organizational abilities.

• Ability to work autonomously and manage multiple priorities.

• Comfortable collaborating directly with an Australian business or team.

• Experience with WordPress or similar CMS platforms is preferred.

• Knowledge of Canva, Figma, or Adobe Creative Suite is an advantage.

• Experience with CRM and marketing automation tools is desirable.

• Basic understanding of HTML/CSS is a plus.

• Familiarity with HubSpot, Klaviyo, Mailchimp, or similar platforms is advantageous.

• Experience working with businesses in Australia, the UK, or the US is a plus.

• Understanding of conversion rate optimization and lead generation funnels is beneficial.

• Experience using AI tools to enhance marketing workflows and content creation is a plus.

• Disclose any current ongoing roles or client commitments.

• Represent this engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from the comfort of your home.

• Flexible time management as an independent contractor, while coordinating with AU business hours for collaboration.