Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement digital marketing strategies across various platforms including paid search, display, video, and social media for multiple brands.

• Oversee campaign setup, launches, optimization, ad copy creation, budget management, billing, and data-driven adjustments.

• Track campaign and website performance using Google Analytics 4, applying insights for optimization and reporting purposes.

• Develop and refresh landing pages while addressing ad hoc website update requests.

• Implement recommendations, creative outputs, and campaign setups provided by vendors and agencies.

• Collaborate with internal teams to route inquiries and facilitate work reviews.

• Assist with technical SEO, on-page SEO, and content updates.

• Aid in Salesforce/Pardot form tracking and setup for completion actions.

• Address brand-specific requirements and cultivate innovative solutions.

• Identify and experiment with optimization opportunities, such as A/B testing, for ad copy and landing pages.

• Ensure that campaigns achieve established conversion goals.

• Provide internal analytics and progress reports.

• Stay informed about industry best practices and emerging technologies.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related discipline.

• 2 to 3 years of experience in paid marketing channels and technologies, particularly Google Ads, Meta (Facebook/Instagram), and LinkedIn.

• Proficient knowledge of Google Analytics 4 with the ability to interpret performance data for optimization and reporting.

• Demonstrated success in executing marketing campaigns; experience in the foodservice or hospitality sector is advantageous.

• Familiarity with technical SEO, on-page SEO, content, and AI search visibility (AEO/GEO) is beneficial; eagerness to learn is essential.

• Comfortable with creating or modifying landing pages and basic HTML/CSS, or a willingness to acquire these skills.

• Proficient in utilizing AI tools for research, drafting, campaign analysis, and related marketing activities.

• Skilled in copywriting for advertisements, landing pages, and emails.

• Experience with Salesforce/Pardot is a plus.

• Capable of executing tasks provided by external vendors or agency partners and coordinating internally for reviews.

• Strong written and verbal communication abilities.

• Experience working under tight deadlines in a dynamic, fast-paced environment with shifting priorities.

• Must be eligible to work without employer sponsorship.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Flexible Spending Account (FSA).

• Company-paid life insurance.

• 401(k) plan with company matching.

• Opportunities for training and development.

• Competitive salary.

• Flexible PTO policy with no accrual necessary.