Digital Marketing Paid Media Strategist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Act as the subject matter expert and strategic lead for paid media performance across a designated client portfolio.

• Convert client business goals into tailored paid media strategies, KPIs, channel functions, budgets, and testing priorities.

• Conduct independent audits of accounts, diagnose performance challenges, and formulate prioritized recommendations.

• Clearly explain current performance, reasons for that performance, and recommended next steps.

• Spot growth opportunities related to creative content, landing pages, measurement, SEO, CRM, and other marketing channels.

• Present strategies, performance insights, and recommendations to both clients and internal teams.

• Generate documentation and reports that link campaign performance to client business goals.

• Proactively identify potential risks and opportunities.

• Design, implement, and consistently refine Paid Search and Paid Social strategies, including possible Programmatic Display and other third-party platforms.

• Construct campaign and account architectures across Search, Shopping, Performance Max, Demand Gen, and other relevant campaign formats.

• Create cross-channel media plans across platforms such as Google, Meta, LinkedIn, TikTok, and others.

• Oversee budget distribution in accordance with business objectives, performance margins, customer acquisition economics, and channel potential.

• Critically assess platform-reported performance and the interplay between attribution, incrementality, and business results.

• Stay updated on advancements in advertising platforms, automation, and AI, translating these developments into actionable client recommendations.

• Derive insights from campaign and business data, identify trends, analyze changes, and propose recommendations.

• Assess performance through metrics such as ROAS, CAC/CPA, LTV, conversion rates, revenue, qualified leads, and pipeline.

• Formulate structured optimization strategies.

• Collaborate with analytics and measurement experts on technical implementation or analysis.

• Create testing roadmaps based on hypotheses and business objectives.

• Work with creative teams to deliver actionable creative insights.

• Define KPIs, budgets, and evaluation criteria for campaigns, audiences, messaging, and creative tests.

• Utilize test outcomes to gather insights and guide future iterations.

• Collaborate with SEO, Creative, Analytics/Measurement, CRM, and other specialists.

• Share platform expertise, emerging best practices, and testing methodologies with the Paid Media team.

• Contribute to agency-wide methodologies, standards, and SOPs for paid media.

• Establish repeatable frameworks to transform audits and campaign data into comprehensive client strategies.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Over 3 years of hands-on paid media experience in a digital marketing agency or a similarly complex multi-client setting.

• Proven experience in independently managing paid media strategy, rather than just executing campaigns or adopting others’ recommendations.

• Extensive knowledge of Google Ads, including Search, Shopping, and Performance Max.

• Practical experience with at least one major Paid Social platform, preferably Meta.

• Experience overseeing significant paid media budgets and making independent budget allocation decisions.

• Demonstrated ability to analyze account performance and articulate the root causes of performance fluctuations.

• Strong grasp of conversion tracking, attribution, and digital measurement.

• Experience in designing structured campaign, creative, or audience testing programs.

• Ability to translate platform data into clear business recommendations.

• Excellent written and verbal communication skills, with comfort in presenting strategic recommendations to clients.

• Ability to independently manage multiple clients, priorities, and deadlines.

• Client Strategy, Ownership, and Communication responsibilities and qualifications as detailed in the posting.

• Expertise in Paid Media Strategy & Execution, including Paid Search, Paid Social, Google Ads, Meta, LinkedIn, TikTok, Shopping, Performance Max, Demand Gen, bidding strategies, audience expansion, attribution, incrementality, and budget allocation.

• Knowledge in Data Analysis, Measurement & Optimization, including conversion tracking, GA4, Google Tag Manager, offline conversion measurement, ROAS, CAC/CPA, LTV, conversion rate, revenue, qualified leads, and pipeline.

• Experience in Testing & Creative Strategy, including structured testing roadmaps, hypotheses, KPIs, budgets, evaluation criteria, and creative recommendations.

• Cross-Functional Leadership experience collaborating with SEO, Creative, Analytics/Measurement, CRM, and other disciplines.

🏝️ Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance.

• 401(k) with matching contributions to assist in future planning.

• Paid time off (starting at 15 days), along with paid holidays, sick days, and personal days.

• Flexible Fridays.

• Option for fully remote work.

• Access to senior management and mentoring opportunities.

• Optional COVID-safe company gatherings.