Digital Marketing Manager

This is a fully remote position, open to applicants in Oregon.

📋 Description

• Propel profitable digital expansion, enhance consumer involvement, and increase customer loyalty via paid media, social, search, email, and lifecycle marketing channels.

• Create, oversee, and refine paid media campaigns on social media advertising platforms, Google Ads, and other digital avenues.

• Foster brand recognition, boost traffic, improve conversion rates, and ensure efficient return on ad spend.

• Collaborate with contractors and platform representatives to strategize media investments, manage budgets, explore new opportunities, and guarantee timely, budget-conscious campaign execution.

• Review campaign performance daily and suggest enhancements concerning audience targeting, bidding strategies, creative assets, landing pages, and channel distribution.

• Oversee email marketing strategy, calendar implementation, segmentation, testing, and reporting throughout the customer journey.

• Develop and enhance retention programs, automated workflows, repeat purchase initiatives, loyalty programs, win-back efforts, and tailored messaging strategies.

• Work alongside creative, brand, e-commerce, and data teams to ensure email and retention initiatives are consumer-focused, brand-consistent, and performance-oriented.

• Monitor, analyze, and report on metrics such as traffic, conversion, CAC, ROAS, engagement, retention, repeat purchases, and customer lifetime value.

• Direct A/B testing and ongoing enhancements across ad creative, audience segments, subject lines, email content, landing pages, and customer experiences.

• Assist in integrated campaign planning by aligning digital media, email, content, creative, and promotional priorities across both internal and external collaborators.

⛳️ Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline is preferred.

• At least 3+ years of pertinent work experience in digital marketing, paid media, email marketing, CRM, retention, or e-commerce.

• A minimum of 5+ years of relevant work experience may be accepted in lieu of a degree.

• Practical experience in managing paid social and Google Ads campaigns with measurable performance objectives.

• High proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

• Familiarity with email marketing platforms, segmentation, automation, retention strategies, and lifecycle campaign execution.

• Background in consumer packaged goods, food, beverage, or natural products is preferred.

• Strong critical thinking skills.

• A solid work ethic, self-motivated, and results-driven.

• Capability to build strong, trust-based relationships.

• Ability to collaborate effectively with cross-functional teams.

• Responsible with a high level of ownership.

• Adaptable to thrive in a dynamic work environment.

• Capacity to manage multiple responsibilities concurrently.

• Detail-oriented with prompt execution.

🏝️ Benefits

• Health insurance.

• Dental insurance.

• Vision insurance.

• Alternative care options.

• Life insurance.

• Disability insurance.

• Retirement benefits.

• Paid time off.

• Company picnics.

• Social activities.

• Occasional surprises.

• Subsidized healthy lunch and snack choices through the Nourish Market.

• Employee wellbeing-focused benefits.

• Opportunities for growth and development.

• Remote work arrangement.