Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the execution engine for the marketing team, encompassing systems, channels, publishing schedules, and performance analytics.

• Take ownership of HubSpot as the main marketing system of record, managing segments, properties, workflows, forms, campaign tracking, and integrations.

• Conduct technical SEO, including on-page optimization, structured data, site architecture, internal linking, backlinks, listings, and AEO for altimate.ai and help.altimate.ai.

• Establish measurement frameworks to assess search and answer-engine visibility.

• Administer subscription lists, opt-in procedures, newsletter development, scheduling, distribution, hygiene, segmentation, and deliverability.

• Define email KPIs and oversee the process to achieve them.

• Publish and distribute blog articles authored by engineers and writers through Hashnode and various other channels.

• Manage social media platforms, repurpose long-form content into posts, evaluate channel performance, and expand reach.

• Monitor and respond to analytics from GA4, PostHog, Google Search Console, HubSpot, OpenSEO, and other analytics tools.

• Handle webinars and online events from start to finish, including platform selection, registration, promotion, reminders, follow-up, and reporting.

• Organize conference and meetup participation in North America and Europe, handling venues, vendors, shipping, schedules, promotion, lead capture, and follow-up.

• Assist in promoting occasional events in India.

• Initially serve as an individual contributor, with a planned progression towards leading a small team.

⛳️ Requirements

• 4+ years of experience in digital marketing; 6 years preferred.

• Significant experience in startups or small multi-channel marketing teams.

• Direct ownership of a marketing automation platform, including its configuration.

• Experience with email marketing infrastructure, including selecting or implementing an ESP, migrating contact databases, creating compliant opt-in flows, and troubleshooting deliverability issues.

• Practical hands-on experience with technical SEO, including schema, site architecture, and crawl/index health.

• A current and pragmatic perspective on AEO.

• Self-sufficient with GA4, Google Search Console, HubSpot, Ahrefs/Semrush/OpenSEO, or similar tools.

• Practical knowledge of agentic AI tools, including workflows and automations.

• Dependability for regular scheduled tasks.

• Reasonable overlap in working hours with teams in India and the US.

• Familiarity with software development and data engineering is advantageous.

• Experience in paid acquisition is a plus.

• Background in marketing to technical or developer audiences, or within the data ecosystem, is a plus.

• Comfort with a git-based publishing workflow, including markdown and pull requests, is a plus.

• Basic editing skills for technical content produced by others is a plus.

• Experience in briefing and managing external agencies or contractors is a plus.

🏝️ Benefits

• Option for remote work.

• Opportunity to advance into a leadership role for a small team.

• Exposure to agentic AI tools, skills, and scheduled automations.

• No travel required.